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Planning Senior Manager

England, United Kingdom (On-site)

Planning Senior Manager

2 Weeks ago • 4 Years + • Social Media • Marketing

About the job

Summary_{By Outscal}

2 skills required for this role

Boost these skills to join the top 1% applicants for this job

Must have:

Digital Media
Media Planning
Client Relationships
Cross-Channel Strategy

Good to have:

Search Marketing
Social Media
Programmatic Campaigns
ATL Marketing

Perks:

Private Medical
Career Development

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Senior Media Planning Role in Carat

Job Description:

THE ROLE

The role of a Senior Manager is to lead media strategy development and planning direction of 2-3 cross-channel client accounts. It is essential for the Senior Manager to lead the briefing process from clients, understand client objectives and challenges, propose custom media and communications strategies and be responsible for ensuring a route to delivery.

Senior Manager should have the knowledge and experience of working with Creative and ATL channels or agencies on at least 1 client account. Being well-versed on digital media, integrated channel measurement and attribution is required.

The role requires the ability to lead client meetings, effectively communicate, and articulate strategies to senior client stakeholders.

KEY ACCOUNTABILITIES & RESPONSIBILITIE

Proven track record of successful strategy engagement and development cross-channel client accounts

Responsible for interpreting and responding to briefs from clients

Have high level of working and strategic knowledge across all digital channels and how they can integrate with offline media

Effectively identify and manage opportunities and dependencies across respective client accounts

Lead strategic relationship with clients and with wider dentsu teams (media delivery, media science, creative) to ensure media strategy addresses business objective

Work closely with Client Services team to provide strategic guidance for client business growth

Collaborate closely with multiple marketing channel specialists to ensure optimal use of each marketing channel

Liaise with external agency partners, participating in all agency meetings to integrate digital strategy and channel propositions within the wider marketing plans

Manage and implement training programme for the Strategy & Planning team/specialists

THE DELIVERABLES

Lead the end-to-end planning process and present the RTBs to clients

Management of Senior Associates - Media Planners, responsible for development and learning progression of any direct reports

Develop strategic communications frameworks that are well integrated with offline media and the wider marketing strategy

Interpret and articulate market and customer insight to support and justify media laydowns

Work with the media planner and the internal research team to analyse data trends and client performance

Works with media team to periodically review media laydown using campaign performance data

Works with the relevant teams to define custom measurement frameworks and PCA templates

Lead case study material collation for external and internal circulation, showcasing effective integrated marketing strategies

PERSON SPECIFICATION

4+ years’ experience within digital media agency function and/or digital media vendor/ad technology platform

Experience of leading media planning and growing client relationships at top tier levels

Practical experience managing and directing strategy on search, social and programmatic campaigns

12 months as continuous planning lead on a large scale, x-channel client

Management of multiple work streams/team members

Desirable lead on internal agency project

Good track record of developing media planning on multi-channel accounts

Professional communication and presentation skills with senior stakeholders (internal & external)

Proven understanding of different marketing capabilities and what they offer the client and customer, including; Search Marketing, Display, Social, Online video, CTV and Analytics

An understanding of ATL marketing

Knowledge and understanding of planning and insight tools such as TGI, GWI, SimilarWeb, YouGov and media planning tools.

Advanced written, oral and presentation skills, with an ability to articulate insights and use it to develop compelling frameworks, presentations and strategies

Involvement in new business pitches, with an ability to lead part of a strategic response

A FEW OF THE BENEFITS

Whether it’s the joy of working with people at the top of their game or the Dentsu social calendar, people love working here – and we hope you will too

Career development through dentsu University and other tools; with access to courses, textbooks and mentorship
Private Medical Insurance, Company Pension, Life Insurance, Critical Illness Cover and other corporate benefits
A selection of other benefits including multiple Wellbeing Days per year, season ticket loan and volunteer days

INCLUSION AND DIVERSITY

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location:

London

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

View Full Job Description

About The Company

Dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.