Field Marketing Manager
Job Summary
Job Description
Barracuda Networks is seeking a highly motivated and experienced Partner Recruitment Marketing Manager to join our APAC Marketing organization. This is a dual role that will also cover Field Marketing for ANZ. The successful candidate will be responsible for developing and executing partner recruitment marketing strategies to identify and grow Net New Partners (NNP). The ideal candidate will have a strong background in partner recruitment tactics in the APAC market. Additionally, experience in ANZ field marketing will be a valuable asset. Responsibilities include: Assist with the creation of promotional materials and partner communications for partner recruitment in APAC. Develop strategies and tactics to support channel sales efforts in recruiting partners that meet requirements across APAC. Leverage the International Partner Recruitment Team to localize and execute strategies locally. Measure, analyze, and report on the impact of newly recruited partners on pipeline building, pipeline health, and marketing effectiveness/ROI. Collaborate with the Field Marketing Manager locally to execute partner recruitment activities across APAC. Develop a marketing plan with measurable goals to drive pipeline and revenue growth in ANZ. Build co-marketing plans with designated partners to support revenue targets in ANZ. Identify and manage tradeshow sponsorships in Australia to ensure a cohesive pre-event, at-event, and post-event strategy to increase engagement and MQL. Measure and report on the impact of local marketing activities in ANZ.
Must have:
- Bachelor's degree in marketing, business, or a related field
- 3-6 years of technology marketing and channel marketing experience, preferably in B2B SaaS
- Prior experience in partner/channel marketing in the cybersecurity industry
- Strong project management skills and the ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Ability to work independently in a remote work environment as well as in a team setting
- Exceptional analytical and problem-solving skills
- Proven experience working successfully with sales teams
Perks:
- Team where you can voice your opinion, make an impact, and where you and your experience are valued.
- Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- Equity, in the form of non-qualified options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
4 skills required
Job Details
Job ID: 25-351(2)
Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision Yourself at Barracuda
We are looking for a highly motivated and experienced Partner Recruitment Marketing Manager to join our Barracuda APAC Marketing organization. This is a dual role that will also cover Field Marketing for ANZ.
The successful candidate will be responsible for developing and executing partner recruitment marketing strategies to identify and grow Net New Partners (NNP). The ideal candidate will have a strong background in partner recruitment tactics in the APAC market. Additionally, experience in ANZ field marketing will be a valuable asset.
What You’ll Be Working On
- Assist with the creation of promotional materials and partner communications for partner recruitment in APAC.
- Develop strategies and tactics to support channel sales efforts in recruiting partners that meet requirements across APAC.
- Leverage the International Partner Recruitment Team to localize and execute strategies locally.
- Measure, analyze, and report on the impact of newly recruited partners on pipeline building, pipeline health, and marketing effectiveness/ROI.
- Collaborate with the Field Marketing Manager locally to execute partner recruitment activities across APAC.
- Develop a marketing plan with measurable goals to drive pipeline and revenue growth in ANZ.
- Build co-marketing plans with designated partners to support revenue targets in ANZ.
- Identify and manage tradeshow sponsorships in Australia to ensure a cohesive pre-event, at-event, and post-event strategy to increase engagement and MQL.
- Measure and report on the impact of local marketing activities in ANZ.
What You Bring to the Role
- A Bachelor’s degree in marketing, business, or a related field is preferred.
- 3-6 years of technology marketing and channel marketing experience, preferably in B2B SaaS.
- Prior experience in partner/channel marketing in the cybersecurity industry is highly desirable.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Ability to work independently in a remote work environment as well as in a team setting.
- Exceptional analytical and problem-solving skills.
- Proven experience working successfully with sales teams.
What You’ll Get From Us
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- Equity, in the form of non-qualified options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
#LI-Remote
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