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Marketing Analyst Associate, Campaign Social, YouTube

Marketing Analyst Associate, Campaign Social, YouTube

1 Month ago • All levels • Data Analyst

About the job

4 skills required for this role

Add these skills to join the top 1% applicants for this job

sql

communication

business-analysis

cross-functional

Job Description

As a Marketing Analyst Associate, you'll play a key role in uncovering and understanding the trending insights and opportunities for YouTube as well as understanding the impact of the YouTube marketing’s impact on the certain product area. You'll analyze various data sources, including first-party behavioral data, social data, marketing campaign data, and more, to derive actionable insights. You'll also design, create, and manage business dashboards to monitor performance and support data-driven decision-making. You'll structure measurement plans, own quantitative measurement, analyze qualitative inputs from trackers and primary research, and deliver comprehensive campaign reporting. You'll also prepare reports, presentations, and other deliverables to effectively communicate complex data insights to both technical and non-technical audiences. This involves translating insights into simple and intuitive communications. You'll also work with cross-functional stakeholders to gather relevant data and conduct business analysis with effective project communication and management.

Must have:

Bachelor's degree in research or quantitative field
Experience translating research findings into marketing recommendations
Experience designing, executing, and delivering research projects
Experience managing research and measurement agencies

Good to have:

Experience conducting quantitative analysis using SQL
Experience with social media platforms and social listening tools
Experience building user-facing data dashboards
Understanding of APAC markets
Ability to communicate in Hindi, Bahasa, Japanese, or Korean

Minimum qualifications:

Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
Experience translating research findings and insights into marketing or business recommendations
Experience designing, scoping, executing, and delivering research and analysis projects.
Experience managing research and measurement agencies.

Preferred qualifications:

Experience conducting quantitative analysis of first-party data using SQL or similar.
Experience with social media platforms, social listening, social management tools.
Experience building user-facing data dashboards.
Understanding of APAC markets.
Ability to communicate in Hindi, Bahasa, Japanese, or Korean to review content in these markets.

About the job

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

Responsibilities

Analyze various data sources, including first-party behavioral data, social data, marketing campaign data, and more, to derive actionable insights.
Design, create, and manage business dashboards to monitor performance and support data-driven decision-making.
Structure measurement plans, own quantitative measurement, analyze qualitative inputs from trackers and primary research, and deliver comprehensive campaign reporting.
Prepare reports, presentations, and other deliverables to effectively communicate complex data insights to both technical and non-technical audiences. This involves translating insights into simple and intuitive communications.
Work with cross-functional stakeholders to gather relevant data and conduct business analysis with effective project communication and management

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About The Company

Google

3001 Active Jobs

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.