Consumer Marketing Manager
Job Summary
Job Description
The Consumer Marketing Manager at AliveCor will own the execution of integrated marketing campaigns across digital, social, and traditional media channels. Responsibilities include collaborating with internal stakeholders to develop campaigns, tracking performance and optimizing based on data, managing campaign lifecycles and budgets, curating social media content, engaging with followers, and monitoring industry trends. The ideal candidate will have 5+ years of experience in consumer marketing, preferably in healthcare or tech, and strong social media expertise, project management skills, and analytical abilities.
Must have:
- 5+ years consumer marketing experience
- Social media expertise & strategy execution
- Strong project management skills
- Data-driven decision making
- Excellent communication & collaboration
Good to have:
- TV media or traditional advertising experience
- Healthcare or technology background
- Influencer marketing experience
Perks:
- Medical, dental, vision
- Paid vacation, holidays, personal days
- 401(k) with employer match
- Bonus opportunities
- Life insurance
- KardiaComplete program
2 skills required
Job Details
At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. Heart disease kills more people than anything else in the western world, including all cancers combined. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical EKG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, hundreds of thousands of users have taken more than 100-million heart health measurements and counting.
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful -- and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission
The Opportunity
As a key member of our marketing team, the Consumer Marketing Manager will be responsible for owning the execution of integrated marketing campaigns, supporting the production of creative assets for our paid media channels, and managing day-to-day organic social media efforts . You will
work cross-functionally with internal teams and external partners to develop, execute, and measure
marketing initiatives across social media, digital, and traditional media channels. The ideal candidate will be highly organized, proactive, and hands-on, with a strong ability to manage multiple projects simultaneously in a fast-paced environment.
work cross-functionally with internal teams and external partners to develop, execute, and measure
marketing initiatives across social media, digital, and traditional media channels. The ideal candidate will be highly organized, proactive, and hands-on, with a strong ability to manage multiple projects simultaneously in a fast-paced environment.
Job Duties and Responsibilities:
- Campaign development and execution: Collaborate with internal stakeholders (marketing, product, sales, etc.) to develop integrated marketing campaigns that drive brand awareness, customer engagement, and sales across digital channels, social, and TV.
- Reporting, optimization, and analysis: Track the performance of paid social and digital media campaigns, providing insights and recommendations for optimization based on performance data.
- Project management: Manage the end-to-end campaign lifecycle and assets including timelines, budgets, and coordination between internal teams and external partners.
- Social content curation: Develop and execute a content calendar that aligns with brand initiatives, product launches, and seasonal campaigns across organic social media channels (Facebook, Instagram, TikTok, etc.). Act as community manager, responding to comments and engaging with followers to foster a vibrant community and maintain a positive brand presence.
- Social listening: Monitor industry trends, competitor activity, and audience sentiment to inform social media content strategy and tactics.
Qualifications & Skills:
- Experience: 5+ years of experience in consumer marketing, preferably in healthcare, consumer tech, or CPG industries.
- Social media expertise: Deep knowledge of social media platforms (Facebook, Instagram, TikTok, etc.), trends, and best practices. Proven experience creating and executing social media content strategies that drive engagement.
- Project management: Strong project management skills with a track record of delivering campaigns on time, within budget, and with measurable results.
- Creative and analytical: Ability to blend creativity with data-driven decision making. Comfortable working with analytics tools to track and report on social media and campaign performance.
- Communication: Exceptional written and verbal communication skills, with the ability to collaborate across teams and present ideas effectively.
- Detail-oriented: Acute attention to detail and a passion for delivering high-quality work across all marketing initiatives.
- Collaboration: Experience working cross-functionally with media, creative, product, and sales teams to execute integrated marketing campaigns.
Preferred Qualifications:
- Experience working with TV media or other traditional advertising channels.
- Background in technology or healthcare.
- Experience with influencer marketing and partnerships.
The Perks:
AliveCor offers full-time employees benefit plans including medical, dental, vision, paid vacation, paid holidays, paid personal days, volunteer time off, 401 (k) savings with employer match, bonus opportunities, life insurance, company sponsored life insurance & our KardiaComplete program.
AliveCor is an equal opportunity employer and will not discriminate against any employee or applicant based on age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any other classification protected by federal, state, or local law.
Principals only. Recruiters, please don’t contact this job poster. Do not contact us with unsolicited services or offers.
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