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Offline Referral

Uttar Pradesh, India (On-site)

Offline Referral

1 Month ago • 10 Years + • Business Development • Undisclosed

About the job

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lead-generation

Job Description

Paytm seeks a General Manager to lead its Offline Referral Leads acquisition strategy. This role involves building and scaling a network of offline channels (distributors, retailers, dedicated sales teams, community networks like RWAs and gig workers) to generate high-quality leads. Responsibilities include channel development and management, designing and implementing innovative referral programs, team leadership, ensuring operational excellence, and managing partnerships (e.g., Swiggy, Zomato). The ideal candidate possesses 10+ years of experience in sales, business development, or channel management, ideally within mobility, consumer durables, or related sectors.

Must have:

10+ years experience in sales/channel management
Proven success in relevant industries
Strong leadership and communication skills
Excellent analytical and problem-solving abilities
Ability to build and manage high-performing teams
Strong negotiation and influencing skills
Data-driven decision-making

Role- Offline Referral

Exp- 10+ years

Location - Sector-98, Noida (WFO)

About Us: Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR, and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and the Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

Why join us ?

A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedbacks from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed toit. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Paytm.

About the role: We are seeking a highly motivated and results-oriented General Manager to spearhead our Offline Referral Leads acquisition strategy. In this critical role, you will be responsible for building and scaling a robust network of offline channels to generate a consistent flow of high-quality leads. You will leverage existing Paytm business teams, partner ecosystems (e.g., Swiggy, Zomato), and community networks (e.g., Resident Welfare Associations, Gig Workers) to drive customer acquisition through innovative referral programs.

Roles & Responsibilities:

Key Responsibilities:

Channel Development & Management:

Identify, develop, and manage a diverse portfolio of offline channels, including but not limited to:

Indirect Channels: Distributors, Retailers (managed through indirect managers)

Direct Channels: Build and manage a dedicated sales team

Analyze channel performance data to identify areas for improvement and optimize channel strategies.

Establish and manage channel quotas, incentives, and performance targets.

Program Development & Execution:

Design and implement innovative referral programs across various offline channels.

Collaborate with existing Paytm business teams to leverage their resources and expertise.

Develop and execute programs for Resident Welfare Associations, Gig Workers (auto-riders, delivery partners), and other community networks.

Team Leadership & Management:

Lead, mentor, and motivate a high-performing team of channel managers and sales representatives.

Foster a culture of high performance, accountability, and continuous improvement.

Operational Excellence:

Ensure smooth and efficient operations across all offline channels.

Monitor and track key performance indicators (KPIs) related to lead generation and channel performance.

Analyze data to identify trends, optimize campaigns, and improve ROI.

Partner Management:

Build and maintain strong relationships with key partners, including but not limited to Swiggy, Zomato, and other relevant players.

Negotiate and manage partner agreements and incentives.

Qualifications:

Experience: 10+ years of relevant experience in sales, business development, or channel management.

Industry Experience: Proven track record of success in industries such as Mobility (Mobile Manufacturers, Uber, Ola), Consumer Durables (Samsung, Canon), or related sectors.

Skills:

Strong leadership, communication, and interpersonal skills.

Excellent analytical and problem-solving abilities.

Proven ability to build and manage high-performing teams.

Strong negotiation and influencing skills.

Data-driven decision-making and analytical skills.

Proficiency in MS Excel, PowerPoint, and other relevant software.

Focus: Strong focus on partnerships and building collaborative relationships.

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