Lead Game Designer - Hole.io
Job Summary
Job Description
As Lead Game Designer for Hole.io, you'll design and optimize meta gameplay features (progression systems, events, game modes, etc.), focusing on monetization and player engagement. You'll analyze in-game data, create economic models, and run A/B tests to improve game economies. Collaboration with designers, developers, artists, and analysts is crucial. Responsibilities include delivering designs, monitoring performance, presenting findings to stakeholders, and staying updated on industry trends. The role requires a strong understanding of F2P Match3 or Puzzle game economies and a proven track record of driving player engagement and retention.
Must have:
- 4+ years Game Design experience (Puzzle or Match-3 preferred)
- Experience in Live Ops strategies for engagement and monetization
- F2P Match3/Puzzle game economy and monetization expertise
- Leading multidisciplinary teams
- Data analysis and A/B testing proficiency
2 skills required
Job Details
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Fully remote is accepted globally.
Team
Our Gaming team is made up of hybrid-casual, casual and mid-core experts. Our 'Core' games team supports internal and external studios worldwide in creating, developing and launching new hit games, whilst our 'Live' games team focuses on delivering higher engagement on our existing and successful games.
Voodoo is creating a new Casual Studio with a big mission: find the next best way to entertain the world by taking our best hits to a new level. You will join a team that is growing but still small, composed of veterans from the industry, where you will participate in every aspect of development, from ideation to testing the casual games in the market.
The Studio is working on Hole.io, one of our most promising games.
Role
- Design and optimize meta gameplay features, such as progression systems, time-limited events, new game modes, quests, or player-driven goals, ensuring they contribute to monetization and player engagement.
- Continuously analyze in-game data to identify opportunities for optimizing and growing game economies.
- Create and maintain models of in-game economies, considering player progression, currency flow, and reward systems.
- Deliver designs of A/B tests to experiment with different economic models and features, analyzing results to implement the most effective solutions; Monitor test performance and iterate on strategies based on data-driven insights.
- Drive close collaboration with other Game Designers, Developers, Artists and Analysts to align feature strategies with game design goals and clear KPIs that prove success;Ensure that game economy models are scalable and adaptable to new game features or changes in player behavior.
- Regularly present findings and recommendations to stakeholders, including the General Manager and Game Designers, to drive informed decision-making
- Stay up-to-date with industry trends and competitor strategies in midcore games to identify opportunities for innovation and differentiation.
- Apply industry best practices and learnings to enhance game monetization and player experiences.
Profile
- 4+ years of experience as a Game Designer, ideally on a Puzzle or Match-3 game.
- Track record of working with games that achieve long-term player engagement and retention.
- Demonstrated experience in defining and maintaining Live Ops strategies to drive sustained engagement and monetization.
- Experience working on F2P Match3 or Puzzle mobile games creating economy and monetization loops, and maintaining their balancing.
- Demonstrated success in leading multidisciplinary teams to achieve design excellence and deliver engaging player experiences
- Clear communication skills in English, both written and verbal; Clear and concise.
- Entrepreneurial mindset essential
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About The Company
Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.
The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.
Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join.
Entertain the world with us
voodoo.io/careers/jobs
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