Director of Consumer Insights, Conversation (Brand, Marketing, Policy)

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

Netflix is one of the world's leading entertainment services with 280 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. Like our members, we love entertainment and are big believers in the power of the consumer's voice when delivering best-in-class content.

The Director of Consumer Insights for Conversation is a key leadership role within the centralized Consumer Insights organization, a respected team for bringing an objective understanding of underlying consumer behavior complemented with deep interpretation and implications based on skilled insights expertise. The mission is to create a competitive advantage for Netflix by delivering insights that help create the most delightful experience possible for consumers. You will be responsible for leading a team that defines, leads, analyzes, interprets, and socializes insights initiatives, and works in close partnership with many functions across the company, with a particular focus on Marketing, Comms, PR, Content, Product, and Public Policy.

You and your team will have a clear impact on helping drive conversation by defining our brand, helping shape our external affairs strategies, our public relationship initiatives, and some marketing efforts. This will be done with a strong focus on articulating and communicating the joy that our members have interacting on a daily basis with Netflix, for a global consumer base that exceeds 280M monthly active accounts and more than half a Billion users. You and your team will work closely with Marketing, Brand, Public Relations, Legal, Content, and Product Innovation partners, to ensure that our members' and future members' views are well-represented and that we're communicating with them in a way that resonates and thrills.

In this role you will leverage your:

• Inspiring Leadership

  • Provide inspiring vision and leadership for your team to set priorities, scale for growth, and elevate the team's overall impact. 

  • Strong experience leading an inclusive team and hiring amazing and diverse talent.

• Deep Brand, Marketing, and Public Policy Research Expertise

  • Apply a broad research (qual & quant) toolkit while sharing deep brand, marketing, and PR research experience and expertise. Your capable team performs much of the research in-house and loves to engage in methodological discourse, including leveraging internal and external data and partnering with Data Science, Finance and Strategy, and other data-related teams.

  • Leaders at Netflix tend to roll up our sleeves, so you should be prepared to step up and bring these capabilities with you (innovation efforts, usability, etc.).

  • Agile with large amounts of data (qualitative, quantitative, behavioral, secondary,  etc.) -determining what’s important and distilling it into actionable insights without getting caught up in analysis paralysis. Able to synthesize across multiple sources into a clear and concise story.

• Ability to translate Insights

  • Uncover deep and relevant insights, but don’t stop there - ensure these are translated into actionable outcomes that influence a wide range of areas from title and brand marketing campaigns to external affairs strategies, to inspiring new directions for innovation of how we speak to our members, about our values, our service, and our content.

• Insatiable Curiosity

  • Your lifelong mission has been to understand people, their behaviors, attitudes, and motivators

• Cross-Functional Connector

  • Build bridges across the organization to deeply understand the business, bring context to the team, and amplify the learnings to infuse the consumer's voice into a culture that thrives on consumer understanding. You will interact closely with content and product marketing, design, product management, data science, public relations, and other groups.

  • Straightforward, honest, and succinct communicator. Can organize, clarify and communicate complex ideas quickly, succinctly, and accurately. You have quick intelligence, are fast on your feet, and quickly respond to inquiries and questions. 

• Global Perspective

  • Netflix is global! The outcome of your work will need to reflect the underlying needs of an international consumer base.

Your background includes:

• Extensive experience in Brand, Comms, PR and Public Policy Research / Consumer Insights on the client and/or agency side. You will have hands-on expertise and a passion for research and brand/marketing.

• Significant leadership experience, managing and inspiring teams as well as fostering cross-functional relationships across the business and with C-Level stakeholders.

• You run circles around others when it comes to understanding consumer drivers and motivations. You boldly bring the voice of the consumer into the room in a way that has a direct and immediate impact on the business, even when your points are controversial. You’re not intimated to bring edgy and controversial perspectives to the table.

• Track record as a strategic thought leader and contributing to the profitable top-line growth of a consumer-focused company by uncovering behaviors and insights that result in breakthrough insights.

• Creative.  Demonstrated ability to think innovatively—connecting the dots where others cannot when it comes to consumers to create business-building insights.

• Past experience in a culture that utilizes big data and AB testing is a plus.

• Experience leading globally distributed teams is a plus.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this $530,000 - $1,030,000

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. 

Netflix is a unique culture and environment. Learn more .

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.