Brand Marketing
Job Summary
Job Description
Paytm seeks a Senior Manager of Brand Marketing to develop and execute impactful brand campaigns driving consumer engagement, brand awareness, and business growth. Responsibilities include brand strategy planning, market research, budget management, campaign conceptualization and execution across various channels, performance analysis and optimization, brand health and reputation management, and team collaboration. The ideal candidate possesses a Master's degree in Marketing from a premier B-school, 5-8 years' experience in brand marketing (FMCG or consumer tech preferred), and strong analytical and communication skills.
Must have:
- Develop and implement brand marketing strategies
- Conduct market research and competitive analysis
- Execute innovative and engaging brand campaigns
- Manage brand budgets effectively
- Analyze campaign performance and optimize ROI
- Master's degree in Marketing from a premier B-school
- 5-8 years brand marketing experience (FMCG or consumer tech)
Good to have:
- Experience with digital marketing and social media
- Experience with brand measurement and attribution modeling
Perks:
- Competitive salary and benefits
- Opportunity to work with a leading brand
- Dynamic and challenging work environment
- Opportunities for professional growth
3 skills required
Job Details
Role- Senior Manager Brand Marketing
Exp- 5-8 years
Qualification: MBA / Masters in Marketing or Comms from Premier B Schools
Target Industry: FMCG or Consumer Tech such as Samsung, Amazon, ITC, etc.
Location - Sector-98, Noida (WFO) 5 Days (Shift 10-7)
About Us: Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds
technologies that help small businesses with payments and commerce. Paytm’s
mission is to serve half a billion Indians and bring them to the mainstream economy
with the help of technology.
Why join us?
A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Paytm.
About the role: We are seeking a highly motivated and results-oriented Senior Manager of Brand Marketing to join our dynamic team. In this role, you will play a critical part in shaping and executing impactful brand campaigns that drive consumer engagement, brand awareness, and business growth for Paytm. This position requires a blend of strategic thinking, creative vision, and strong execution skills to deliver exceptional brand experiences.
Key Responsibilities:
Brand Strategy & Planning:
Collaborate with the Brand Head to develop and implement comprehensive brand marketing strategies aligned with Paytm's overall business objectives.
Conduct market research and competitive analysis to identify key consumer insights and market trends.
Develop and manage brand budgets effectively.
Campaign Conceptualization & Execution:
Conceptualize, develop, and execute innovative and engaging brand campaigns across various channels (digital, social media, TV, print, OOH, etc.).
Oversee all aspects of campaign execution, including creative development, media planning and buying, production, and post-campaign analysis.
Ensure campaigns are delivered on time, within budget, and to the highest quality standards.
Brand Measurement & Optimization:
Track key performance indicators (KPIs) and analyze campaign performance to identify areas for improvement.
Continuously optimize campaigns based on data and insights to maximize ROI.
Prepare regular reports on campaign performance and provide actionable recommendations to the Brand Head.
Brand Health & Reputation Management:
Monitor and analyze brand sentiment and reputation across various channels.
Proactively identify and address potential brand crises and issues.
Contribute to building a strong and positive brand image for Paytm.
Team Leadership & Collaboration:
Collaborate effectively with cross-functional teams, including creative agencies, media agencies, and internal stakeholders.
Guide and mentor junior team members.
Qualifications:
Master's degree in Marketing, Business Administration, or a related field from a premier B-school.
5-6 years of professional experience in brand marketing, preferably with a focus on consumer technology or FMCG brands.
Proven track record of success in developing and executing high-impact brand campaigns.
Strong analytical and problem-solving skills.
Excellent communication, presentation, and interpersonal skills.
Proficiency in data analysis and marketing technology tools.
Preferred Skills:
Experience with digital marketing and social media marketing.
Experience with brand measurement and attribution modeling.
Experience working in a fast-paced and dynamic environment.
Key Competencies:
Strategic Thinking
Creative Thinking
Execution Excellence
Communication & Interpersonal Skills
Analytical & Problem-Solving Skills
Teamwork & Collaboration
Leadership & Mentorship
Benefits:
Competitive salary and benefits package
Opportunity to work with a leading brand in the Indian market
Dynamic and challenging work environment
Opportunities for professional growth and development
To Apply: via Linkedin only.
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