CRM Manager

Company Intro:

EveryMatrix is a leading B2B SaaS provider of iGaming software, content, and services. We provide platform, casino, sports betting, payments, and affiliate systems to over 300 customers worldwide. The company is profitable, with over EUR 100m in annual revenues and 850 employees in offices across 12 countries in Europe, Asia, and the US.

We seek a highly versatile CRM Manager with fluency in Danish (or Swedish or Dutch). The ideal candidate will have experience working with sports and casino players in the online gambling industry. Your role will involve using your analytical approach to plan, execute and report on successful campaigns to the team and the head of the department.  The Gaming Managed Services team supports our clients by providing outsourced services across the full scope of online gambling operations. This position will lead the retention marketing for various clients. Devising and executing strategy in collaboration with Affiliate and acquisition marketing teams to provide optimal results for our clients, blending creativity and clinical analysis, you will play a crucial role in our client’s success. 

Responsibilities: 

• Contribute to the retention marketing for various clients across casino, sport and lottery verticals
• Plan & execute weekly and monthly retention marketing campaigns for a range of player groups
• Build and deploy a variety of promotions and bonuses to secure ongoing player engagement
• Monitor and report on the effectiveness of retention marketing activities (manage KPIs) both internally and externally
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives, activities, and result
• Take ownership of relevant regulatory requirements as they relate to online gambling in necessary jurisdictions 

Requirements: 

• Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove, Fast Track, Emarsys, etc.)
• Fluent in Danish (or Swedish/ Dutch) and English
• Working knowledge of online gambling promotions
• Commercial understanding of what success looks like relative to marketing efforts · Ability to coordinate content creation across multiple campaigns
• Experience in regulated markets (nice to have)
• Experience curating campaigns and promotions for VIPs (nice to have)