Senior Marketing Copywriter
Job Summary
Job Description
The Senior Marketing Copywriter at Everyday Health Group will create engaging marketing materials for DailyOM, adhering to brand guidelines and editorial style. Responsibilities include writing microcopy for the website, promotional emails, paid advertising, and course-related copy. The ideal candidate will understand target audiences, placement, and design formats, and be able to write compelling copy that drives engagement and purchases. They will collaborate with editorial and marketing teams, continuously improve performance based on results and feedback, and stay updated on industry trends. Strong communication and time management skills are essential. Experience in wellness, holistic health, or personal growth is preferred.
Must have:
- 5+ years marketing copywriting experience
- Proficient in MS Word, Google Docs, Asana
- Experience in digital environment
- Wellness/holistic health background preferred
- Excellent communication and collaboration skills
- Strong time management and detail-oriented
Perks:
- Competitive salary
- Robust health and wellness benefits
- 401k with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Fitness Reimbursement
6 skills required
Job Details
Description
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
The Senior Marketing Copywriter will be responsible for writing assigned marketing assets, while adhering to the DailyOM editorial style guide, brand tone, and marketing directions. The copywriter is equally creative and strategic in their approach for crafting engaging marketing copy, and is conscientious of the placement, audience, word length, visuals, and other pertinent information for an assignment. The copywriter is a strong communicator, who clearly articulates the main value propositions, pain points, and motivates the consumer to take action.
As a member of the DailyOM editorial team, reporting to the Executive Editor, the copywriter collaborates closely with editorial and marketing teams to provide written assets such as microcopy for DailyOM.com, promotional emails, paid advertising, course-related and brand copy, and so on.
Key Responsibilities:
- Understanding of the audience target, placement, and design format for each piece of marketing, with the ability to write engaging copy that is appealing to the consumer to drive engagement and course purchase
- Continuously improve performance by reviewing results and feedback to incorporate learnings and best practices
- Keep up with industry trends and test results to refine copy and experiment with new writing styles and formats
- Ability to manage time, expectations, and deliver all tasks on time
- Keen eye for detail, with a thorough understanding of brand style, formatting, grammar, and editorial style guide
- Availability to collaborate and brainstorm with editorial and marketing teams, offering creative input and ideas to enhance marketing content
Job Qualifications:
- 5+ years of marketing copywriting experience, preferably in wellness, holistic health, personal growth, spirituality
- Proficient in Microsoft Word, Google Docs and Drive, Asana
- Experienced working in a digital environment for reviewing comments and changes, tracking and approving edits, and uploading and downloading documents
- Comfortable working in a virtual team environment utilizing Slack, email, and video conferencing to review work and receive feedback
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
#DailyOM
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