Demand Generation Manager
Job Summary
Job Description
The Demand Generation Manager will be part of Nielsen's global Performance Marketing team, supporting the Poland mid-market sales team. Responsibilities include developing and executing lead generation strategies, creating marketing campaigns (content, email, social media, webinars), collaborating with the Integrated Marketing team, ensuring consistent branding, and reporting on campaign performance. The role requires close partnership with the sales team to understand their needs and targets. Data analysis and CRM management (Salesforce, Pardot, SalesLoft) are key aspects of this position. The successful candidate will possess strong analytical, problem-solving, and communication skills.
Must have:
- 5+ years experience in lead generation and digital marketing
- Strong analytical and problem-solving skills
- Experience with Salesforce, Pardot, and SalesLoft
- Excellent communication and interpersonal skills
- Data-driven decision making
3 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Scope of this role
The Lead Generation Manager will be part of the global Performance Marketing team who supports our commercial mid-market sales team in Poland, building a pipeline of qualified leads to meet commercial objectives. This role will deploy regional strategies to attract and engage potential clients and will activate leads through the sales funnel. Additionally, this role qualifies leads and nurtures them as they transition into the sales funnel.
Responsibilities
- Partner with the Poland Mid-Market Sales team and their leader to understand commercial operation plans, their target audiences, and products to help them drive lead generation to meet their revenue goals.
- Develop strategies to attract and engage potential clients by planning and executing product campaigns that include content creation, email marketing, social media posts for employee enablement, webinars that drive net-new leads and existing lead engagement.
- Collaborate with our Integrated Marketing team to develop campaign calendars to ensure timely execution and coordination.
- Ensure consistent messaging and branding across all lead generation materials.
- Communicate cross-functionally with the greater marketing org, mid-market sales team and key stakeholders about campaign goals, progress, and results.
- Partner across marketing to map demand generation activities to target segments, track and analyze campaign performance, and test messages.
- Stay up to date with industry trends and best practices for lead generation.
- Conduct market research to ensure that campaigns will resonate with target audience.
- Manage prioritize multiple tasks and projects to meet deadlines.
- Maintain detailed tracking on leads within Salesforce & Pardot.
- Measure, analyze, and report on the impact of demand generation and tactics, and provide data to marketing leadership on the return on investment (ROI) of individual marketing campaigns on pipeline, bookings, and sales cycle length
Qualifications
- Bachelor’s degree in marketing, Sales, Business, or related field and at least 5 years of related experience required.
- Experience in lead generation and digital marketing activities.
- Strong analytical and problem-solving skills. Ability to analyze data and make data driven decisions.
- Experience operating in CRM and sales tools such as: Salesforce, Pardot, and SalesLoft.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
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