Product Development Manager (Consumer Products)

2 Months ago • All levels • Product Management

Job Summary

Job Description

The Product Development Manager will oversee the end-to-end approval process, ensuring innovative and brand-appropriate products reach the market. Responsibilities include managing multiple projects using software like MyMediaBox and Monday.com, supporting the wider team on partner submissions, delivering bi-weekly updates, and participating in summits and calls with Creative Services. Licensee/Licensor management involves reviewing quarterly reports, planning ideation sessions, liaising with licensors for feedback, and identifying gaps in product development. Creative contributions include participating in global team activities, monitoring market trends, identifying style guide gaps, and analyzing competitors. The role requires strong experience in consumer product brand activation within licensing, fluency in Korean and English, and proficiency in Adobe Creative Suite and Microsoft packages.
Must have:
  • End-to-end product development management
  • Proficient in project management software
  • Strong licensee/licensor management skills
  • Fluent in Korean and English
  • Experience in consumer product brand activation
Good to have:
  • Knowledge of Korean market and retailers
  • Adobe Creative Suite proficiency
  • Understanding of product production limitations
Perks:
  • Competitive family-focused benefits
  • RRSP matching
  • Bonus time-off
  • Hybrid work model

Job Details

Company Description

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Find a job that let’s your imagination run wild!  

With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best loved properties across lifestyle brands, entertainment, and classics. Since 1974 we have been providing our clients dedicated licensing and marketing industry professionals, and a fully integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!

We believe that our partnerships are about clarity, openness, and trust. We are widely known for our no-nonsense, straightforward approach. Come join us!

About the Role 
WildBrain CPLG is looking for a Product Development Manager to join our UK & France Product Development team! You will be responsible for ensuring the clients’ approval processes are strictly adhered to and creative execution on all product ranges are best in class.  Liaising with the UK sales team and international Product Development Managers and Designers on cross-territory brands, the role requires strong experience, creativity, attention to detail and drive

Job Description

Product Development

  • Responsible for managing the end-to-end, approvals process and delivering innovative brand-appropriate products to market.
  • Proactively manage multiple projects using software such as MyMediaBox & Monday.com
  • Support the wider PD team on key partner submissions when necessary.
  • Manage the creative output of partners including the appropriate sign off, across WB Brands.
  • Deliver bi/weekly updates to the local commercial team including reports noting Licensee developments, status and asset updates.
  • Participate in regular summits and status calls with the Creative Services team.

Licensor/ee management

  • Manage and review quarterly Licensee reports highlighting designs in selection and those that have been selected / raised purchase orders.
  • Plan and run ideation sessions to drive interest and innovation.
  • Liaise with Licensors to ensure their feedback is appropriate and solution-driven.
  • Proactively manage Licensees range development ensuring to identify gaps in article development and/or standard of execution.
  • Establish, develop and nurture external relationships across our Licensor and Licensee Portfolio.

Creative

  • Participate and engage in global team activities, such as comp shops, providing visibility to the group.
  • Remain alert to market and industry trends and share knowledge across the global team.
  • Identify style guide gaps and Licensee needs in line with the wider Creative Services team.
  • Monitor competitors, product innovation and market dynamics.

Qualifications

  • Sound knowledge of the product development & approval processes, and experience in creatively driving range development.
  • A proactive, solution driven mind set to deliver against deadlines.
  • Relevant Consumer Products Brand Activation experience in licensing.
  • Language Skills: Fluent in speaking and writing Korean. Proficiency in English is also requited, with the ability to communicate effectively in both languages.
  • A good understanding of consumer product categories and their production limitations.
  • Proficient with using on-line approval software including running reports.
  • Good knowledge of the Korean market, including retailers.
  • Adobe Creative Suite and Microsoft packages
  • The ability to communicate a clear change in design/direction whilst managing all stakeholders.
  • Wider knowledge of licensing and product/design trends and a natural interest in consumer product.
  • The ability to juggle multiple projects and keep a calm head
  • An eye for detail!

Additional Information

What We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.   

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.  

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About The Company

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. Our mission is to create exceptional entertainment experiences that captivate and delight fans, both young and young at heart.


We are passionate producers of award-winning content, bringing creative excellence across all formats and all stages of the creative process for WildBrain’s owned content and partner projects through our Vancouver studio, London-based digital studio and House of Cool in Toronto. 


We’re not just content creators; we’re also leaders in engaging audiences with that content across all platforms worldwide, taking an innovative, data-driven approach that blends content distribution and digital marketing to supercharge brand awareness and fan engagement. 


When it comes to franchise management and licensing, we’re the experts. Our franchise teams manage such beloved global brands as Peanuts, Strawberry Shortcake and Teletubbies, and we work with some of the top brand partners worldwide. Our in-house agency, WildBrain CPLG, is a trusted licensing partner for leading brands, offering expertise in building consumer products and location-based entertainment programs with global reach and local expertise. 


Above all, our core values ensure our community at WildBrain remains anchored in creativity, openness and a commitment to Belonging – so everyone can pursue their passions and thrive. Find out more about Belonging @ WildBrain on our website. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). 

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