Partnerships Manager

1 Month ago • 8-12 Years • Business Development

About the job

Job Description

As Partnerships Manager at WildBrain CPLG, you'll develop and grow royalty income for key third-party entertainment and classic representations across multiple licensors. This role involves creating multi-territory strategic plans, ensuring revenue forecasts are met, and managing global projects. You'll build and maintain strong relationships with clients and stakeholders, providing support to local teams, responding to licensor requests, understanding local territory needs, and working with finance to deliver financial analysis and forecasting. The position requires collaboration with various departments, attendance at industry events, and monitoring competitor activity. You will also support the SVP in acquiring new representations.
Must have:
  • Senior-level experience in sales & marketing or brand management within licensing.
  • Extensive experience working closely with retailers.
  • Creative approach to deliver unique opportunities.
  • Strong people management skills.
  • Ability to manage multiple diverse projects.
Perks:
  • Competitive family-focused benefits
  • RRSP matching
  • Bonus time-off

Company Description

Location: London, England

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Find a job that let’s your imagination run wild!  

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.  

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us! 

About the Role 

WildBrain CPLG is looking for a Partnerships Manager to join our team! Reporting to our Partnerships Director, you will develop and strategically grow the royalty income for WBCPLG’s key third party Entertainment and Classic representation, across a range of Licensors. You will be able to lead the strategic agenda and drive implementation effectively whilst keeping the local teams engaged, focused and on task.  The ideal candidate will be able to build and maintain strong relationships with our clients to contribute to growing and maintaining our business to achieve long-term success. 

Job Description

  • Lead creation of multi-territory and/or territorial strategic plans, working closely with the individual territories to execute.
  • Ensure revenue forecasts are met and continuously track financial performance of the brands.
  • Manage and guide the implementation and maximise impact of Global Halo projects & collaborations, through PR, retail activation and marketing.
  • Work closely with the individual Territories to ensure they have necessary support to meet revenue forecast and agreed strategy.
  • Build relationships with all key stakeholders and Licensors as required.
  • Respond to day-to-day Licensor requests for information on the Territories including sales updates, marketing, and retail plans.
  • Understand WBCPLG local territory needs, issues and opportunities and work in partnership with all stake holders to ensure agreed strategy delivered.
  • Work closely with WBCPLG Finance to deliver financial analysis and forecasting to Licensor.
  • Support SVP Partnerships & Business Development on acquisition of new representation as required.
  • Keep abreast of competitor activity to assist Licensor’s gain market-leading advantage.
  • React quickly and effectively to unplanned opportunities.
  • Attend trade fairs and conferences as agreed with WBCPLG Management.

Qualifications

  • Significant experience at a senior level in sales & marketing and/or brand management within licensing, toys, apparel, or FMCG.
  • Extensive experience of working closely with retailers at a senior level, through marketing initiatives, with buyers and/or DTR’s.
  • Creative approach with the ability to “think outside of the box” to deliver unique and creative opportunities.
  • Ability to manage a multitude of diverse projects.
  • Strong people management skills to work within complex structure.

Additional Information

What We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.   

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.  

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About The Company

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. Our mission is to create exceptional entertainment experiences that captivate and delight fans, both young and young at heart.


We are passionate producers of award-winning content, bringing creative excellence across all formats and all stages of the creative process for WildBrain’s owned content and partner projects through our Vancouver studio, London-based digital studio and House of Cool in Toronto. 


We’re not just content creators; we’re also leaders in engaging audiences with that content across all platforms worldwide, taking an innovative, data-driven approach that blends content distribution and digital marketing to supercharge brand awareness and fan engagement. 


When it comes to franchise management and licensing, we’re the experts. Our franchise teams manage such beloved global brands as Peanuts, Strawberry Shortcake and Teletubbies, and we work with some of the top brand partners worldwide. Our in-house agency, WildBrain CPLG, is a trusted licensing partner for leading brands, offering expertise in building consumer products and location-based entertainment programs with global reach and local expertise. 


Above all, our core values ensure our community at WildBrain remains anchored in creativity, openness and a commitment to Belonging – so everyone can pursue their passions and thrive. Find out more about Belonging @ WildBrain on our website. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). 

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