Product Development Coordinator

3 Weeks ago • All levels • Product Management

Job Summary

Job Description

The Product Development Coordinator is a creative role within the Creative Services team, blending creative support with product development for licensees. Responsibilities include identifying trends, creating inspirational materials for softlines and hardlines, managing the end-to-end approvals process, onboarding licensees, driving brand engagement, and providing weekly updates to the Regional PD Lead. The role involves liaising with various teams (commercial, global creative, designers), managing samples, and ensuring adherence to brand guidelines. Project management skills, proficiency in online approval software (including reporting), Adobe Creative Suite, and Microsoft packages are essential. Experience in licensing, product development, and approval processes is required, along with a strong understanding of consumer products and their production limitations.
Must have:
  • Licensing experience
  • Product development knowledge
  • Creative trend identification
  • Approval process management
  • Excellent communication skills
  • Proficiency in Adobe Creative Suite and Microsoft packages
Good to have:
  • Experience with Hardlines/FMCG products
  • Experience with online approval software
Perks:
  • Private health insurance
  • Income protection
  • Gym subsidies
  • Employee share programs
  • Flexible working

Job Details

Company Description

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Find a job that lets your imagination run wild!

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us!

About the Job/Role

As a member of the Creative Services team, the Product Creative blends creative support with product development for the licensee base within their cluster. Reporting to the Regional PD Lead you will be responsible for ensuring the clients’ approval processes are adhered to and feed into the creative execution of product ranges. Liaising with the local commercial team, global Creative team and Designers in Europe & Asia, the role requires a candidate who is inquisitive about trend newness and product innovation.

Job Description

Responsibilities

Creative Support:

  • Identify trends and develop inspirational materials across softlines and hardlines
  • Utilizing WGSN provide weekly updates back to the team on emergent themes
  • Scheduled comp shopping, store checks and competitor benchmarking
  • Generate creative guidance and compelling product visuals for use in pitch materials to inspire/influence the licensee base and new product ranges.

Product Development:

  • Responsible for managing the end-to-end approvals process
  • Ensure all product submissions are managed in accordance with the submission process for the relevant brand.
  • Onboard and run sessions with new/existing Licensees
  • Drive Licensee brand engagement by conducting style guide refreshers and offering your brand expertise.
  • Deliver weekly updates to the Regional PD Lead including reports noting Licensee developments, status and asset updates.
  • Support the PDM and Regional Lead with the daily management of the samples cupboard and review physical production samples.

Project Management:

  • Liaise with Licensors to ensure their feedback is appropriate and solution-driven.
  • Proactively manage Licensees range development ensuring to identify gaps in article development and/or standard of execution.
  • Maintain Monday.com listings for any creative work undertaken.
  • Provide training and guidance on systems, such as Mediabox where required to do so.
  • Manage and review quarterly Licensee reports highlighting designs in selection and those that have been selected / raised purchase orders.

Qualifications

  • Experience within licensing: good knowledge of the product development and approval processes and experience in creatively driving range development.
  • A proactive, solution driven mind set to deliver against deadlines.
  • A good understanding of consumer product categories and their production limitations.
  • Proficient with using online approval software including running reports.
  • Adobe Creative Suite and Microsoft packages.
  • Ability to communicate a clear change in design/direction whilst managing all stakeholders.
  • Wider knowledge of licensing and product/design trends and a natural interest in consumer product.
  • Excellent time management skills, used to managing multiple projects.
  • An eye for detail
  • Preferable the candidate should have experience working with Hardlines / FMCG products.

Additional Information

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. Some of the perks we have are private health insurance, income protection, gym subsidies, employee share programs and flexible working.

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.  

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About The Company

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. Our mission is to create exceptional entertainment experiences that captivate and delight fans, both young and young at heart.


We are passionate producers of award-winning content, bringing creative excellence across all formats and all stages of the creative process for WildBrain’s owned content and partner projects through our Vancouver studio, London-based digital studio and House of Cool in Toronto. 


We’re not just content creators; we’re also leaders in engaging audiences with that content across all platforms worldwide, taking an innovative, data-driven approach that blends content distribution and digital marketing to supercharge brand awareness and fan engagement. 


When it comes to franchise management and licensing, we’re the experts. Our franchise teams manage such beloved global brands as Peanuts, Strawberry Shortcake and Teletubbies, and we work with some of the top brand partners worldwide. Our in-house agency, WildBrain CPLG, is a trusted licensing partner for leading brands, offering expertise in building consumer products and location-based entertainment programs with global reach and local expertise. 


Above all, our core values ensure our community at WildBrain remains anchored in creativity, openness and a commitment to Belonging – so everyone can pursue their passions and thrive. Find out more about Belonging @ WildBrain on our website. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). 

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