Content Marketing Manager - Voice

Sinch is looking for a talented Content Marketing Manager to take full responsibility for the creation of content for our Voice products. As part of the Content team, you will create compelling pieces of content that take readers through the different stages of the sales funnel and along the customer journey.

You will be expected to write and edit SEO-driven and thought leadership pieces of content, create content for social, and collaborate with our design and multimedia teams in the creation of attention-grabbing visual content. You will also be responsible for maintaining our brand voice and sharing the Sinch narrative across our different marketing channels and across all customer-facing copy. As a Content Marketing Manager, your goal is to expand Sinch’s digital footprint and brand awareness through the content you create, while supporting our regional teams in their ABM and sales efforts.

This role will involve working with internal subject matter experts – including product marketing managers, product managers, channel experts, and other members of the team – to create outstanding pieces of content for our audience. You’ll need to be a strong writer with excellent communication and content editing skills and have a deep understanding of the B2B tech landscape, ideally with experience in the Voice or Operators space. Our ideal candidate is as passionate about tech as they are about the use of the Oxford comma.

Responsibilities

● Design content marketing strategies and set short-term goals for our Voice products.

● Research and write engaging short- and long-form content for the blog and other outlets.

● Work with product marketing managers, product managers, channel experts, and other members of the team to create compelling stories that inspire and educate our readers across all stages of the funnel.

● Create product-led content pieces that resonate with our target audience.

● Edit, proofread, and improve content written by others following our style guides and brand voice.

● Optimize content for SEO to drive organic traffic and increase visibility and brand awareness.

● Work with regional teams to design middle and bottom of the funnel content to support their ABM campaigns.

● Collaborate with design and promotional teams to produce and distribute high-quality content.

● 3-5 years of experience writing for technical audiences, turning complex topics into SEO-optimized, human-centric pieces of content for blogs, guides, ebooks, etc.

● Hands-on experience writing or editing content for Voice or Operator products, with a strong understanding of the Voice space in North America is highly desirable.

● Editorial mindset with an ability to research content personas and plan content that matches their interests, needs, and preferences.

● Understanding of content strategies and how to create different pieces of content for different stages of the sales funnel and customer journey.

● Experience working in collaboration with SMEs across other teams.

● Strong copy-editing skills and an eagle-eye for detail.

● Creativity to adapt pieces to different platforms and mediums.

● Great project management skills to push projects along when multiple stakeholders are involved.

● Ability to think strategically and tactically about content creation to help us achieve our marketing and sales goals.

● Ability to work with geographically distributed teams across different time zones.

● Collaborative spirit and a caring and empathetic nature.

Our Values  
 
At Sinch we "Dream Big", "Win Together", "Keep it simple" and "Make it Happen". These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results. 
 
Bring your authentic self to Sinch 
 
Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us. 
 
We're proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 
 
Our Hiring Process  
 
At Sinch, we are committed to following a recruitment process that is fair, objective, consistent, and non-discriminatory. We use pre-employment assessment to create an inclusive application experience to help foster diverse and high performing teams. 
 
Even if you do not meet all job requirements, don't let that stop you from considering Sinch for the next step in your career. We are always looking for people that could help us pioneer the way the world communicates. 

Our benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. 

• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. 

• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. 

• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. 

• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. 

• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you're the most productive and successful. It's what you do, not where you work, that matters. 

• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. 

The annual starting salary for this position is $120,000 - $145,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 2/19/25 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.