App Performance Manager

Job Details

Description

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally’s Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Vera&John, Yuugado, Intercasino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?

Performance Marketing is that area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register.

Among the channels we are using to drive traffic: SEO, Affiliation, Programmatic, Paid Search, Paid Social and many more. Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test.

In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution.

When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximisation.

So, what will you be doing?

• Overseeing the lifecycle of all apps, including native and PWA
• Opening and managing new app developer accounts for app submission
• Liaising with stakeholders to ensure app tracking is correctly implemented, using tools like Appsflyer and Firebase
• Coordinating with internal team and external companies for app development and improvements
• Facilitating communication and coordination with third party service providers
• Developing and executing user acquisition strategies for new apps in pre-regulated markets
• Utilising channels such as Universal App Campaigns, Apple Search Ads, paid social media and other methods to drive app installs
• Optimising marketing campaigns to maximize app downloads and registrations
• Driving organic app ranking improvements through effective ASO techniques
• Conducting keyword research and optimizing app titles, descriptions, and metadata
• Analyzing ASO performance and making data-driven adjustments to improve visibility and downloads
• Implementing strategies to increase the adoption of apps by existing players
• Coordinating in-app messages and notifications to engage the current user base
• Monitoring and analyzing install/uninstall rates and notification engagement metrics

And what are we looking for?

• Have good oral and written communication skills in English. (Japanese language knowledge is a plus)
• Have experience managing app strategy, preferably in the gaming industry
• Have good knowledge of app developer programs for both iOS and Android
• Have experience using app tracking tools such as Appsflyer and Firebase
• Have experience with user acquisition channels like UAC, ASA, and paid social media
• Have experience navigating pre-regulated markets, understanding the complexities and limitations, and ensuring compliance
• Have excellent analytical, organisational and project management skills
• Have experience with unconventional app user acquisition channels

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

 

Qualifications