ASO Campaign Manager

Job Details

Description

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 16 casinos across 11 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. 

Well, what about the team?

We are looking for an ASO (App Store Optimisation) Campaign Manager to join our highly successful search marketing team. The purpose of the role is to significantly grow the volume of new players and profit acquired via our 16 gambling apps and to migrate existing web-based players to using them.

Our current apps on iOS and Android include:

• Virgin Games
• Jackpotjoy
• Monopoly Casino
• Rainbow Riches Casino
• Double Bubble Bingo
• Bally Casino
• Botemania
• Monopoly Casino Spain

This will be a highly impactful role that will involve a lot of strategy, planning, prioritisation, optimisation and project management.

So, what will you be doing?

• Driving as much profit as possible via our ASO and ASA (Apple Search Ads) activity in the UK, Ireland and Spain
• Consistently improving our iOS and Android organic App rankings for keywords we wish to target
• Formulating the ASO and ASA strategy for the department in conjunction with the Head of Search
• Managing and implementing the ASO and ASA strategy
• Working with our inhouse native development team and designers to optimise our performance
• Identifying, planning and managing cross channel projects to convert existing web based users to app
• Optimising the app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc
• Frequently analysing, reporting and projecting ASO and ASA performance
• Launching new apps in conjunction with the other departments
• Aligning with other channels that point to app in order to maximise performance
• Monitoring competitor activity and rankings to better understand the market
• Assisting with other miscellaneous tasks related to the role

And what are we looking for?

• 3+ years hands on commercial ASO and ASA experience
• Strong project management experience and ability to prioritise
• Evidence of a genuinely strategic mindset
• Strong analytical skills
• Applied experience with MS Excel, AppTweak, AppsFlyer, etc
• Excellent at building and maintaining relationships
• Comfortable presenting
• Very high attention to detail

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

#LI-DS2

Qualifications