Account Executive

2 Months ago • 5-6 Years • Business Development • Account Management

Job Summary

Job Description

This Account Executive role at Disney Ad Sales supports Publicis accounts and PMX Lift, focusing on advanced addressable advertising, video, and complex audience targeting. Working within a dedicated PMX Lift team, the role involves close collaboration with Disney's Data Science team using Target ID audience matching and Clean Room solutions. Responsibilities include strategically positioning Disney's solutions (linear and digital) to drive revenue, serving as a thought leader in the marketplace across various media, partnering with internal sales teams to maximize opportunities, participating in scatter marketplaces, executing RFPs, providing direction to solutions teams, leveraging creative solutions to increase win rates, crafting client strategies focused on IP-enabled media and data, collaborating with programmatic sales teams, and contributing to a positive company culture. The ideal candidate will possess excellent communication and presentation skills, a proven track record of revenue growth and superior client interactions, strong agency and brand relationships, and expertise in the digital landscape.
Must have:
  • Advanced addressable advertising experience
  • Excellent communication & presentation skills
  • Proven revenue growth & client interaction
  • Strong agency & brand relationships
  • Digital landscape knowledge

Job Details

Job Summary:

This role will be supporting Publicis accounts and PMX Lift.  A background in advanced addressable with an ability to navigate video and complex audience targeting is essential.  As part of a dedicated PMX Lift team at Disney, the account executive is a key stakeholder across Disney's Data Science team with activation via Target ID audience matching via a Clean Room solution.

Reports to the VP, Sales. A critical part of being a successful Account Executive is gaining insight into customer needs and experiences and translating those into sellable opportunities.

Responsibilities and Duties of the Role:

  • Strategically position our solutions & ideas (linear and/or digital) in the market to drive revenue and win business
  • Position all benefits and key selling propositions including multi-media sports, entertainment, and news solutions
  • Serve as a thought leader in the marketplace (linear and/or digital) across video, social, display, data, etc.
  • Partner with internal sales teams (linear and/or digital) on ways to increase opportunities to benefit all revenue across portfolio
  • Participate and successfully dominate in scatter marketplace (linear and/or digital)
  • Execute expertly and partner with multi-media or addressable teams on any RFPs or ideas as well as upfront
  • Provide direction to solutions team to ensure all of our tentpole opportunities have strong multimedia and or addressable components
  • Leverage creative solutions to increase Disney’s win rates and ensure that we are delivering against all lines of business
  • Craft client specific strategies that drive IP enabled media and data strategies that create yield opportunities for the company
  • Partner with programmatic sales teams to craft and execute automated strategies internally and externally
  • Contribute to a positive culture of inclusion, and uphold the values of Disney Ad Sales
 

Required Education, Experience/Skills/Training:

Minimum:

  • Bachelor's degree or equivalent experience
  • Ability to multi-task and navigate large complex organizations

Preferred:

  • 5 years of media sales experience required, 6 years preferred
  • Must be excellent at communication and possesses presentation skills that engage a room and foster continuous dialog
  • Demonstrated a track record of revenue growth & superior client interactions
  • Strong network of key client and agency partners
  • Exceptional communication and presentation skills; ability to “own the room”
  • Positive, detail oriented, self-starter
  • Willingness to travel
  • Must have working knowledge digital landscape and platforms
  • Demonstrated track record of revenue growth & superior client interactions
  • Must have established, senior level relationships with advertising agencies and brands directly
  • Proven success in prospecting, cold calling and pursuing new business
  • Strong negotiation skills with the ability to sell value not just price

#DisneyAdvertising

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

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