Sr. Director of Digital Marketing

Description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

About Us:

Position Overview:

Key Responsibilities:

• Digital Marketing Strategy Development:
  Develop and execute a comprehensive digital marketing strategy to grow brand awareness, engagement, and lead generation within the healthcare professional community, with a particular focus on physicians and medical specialists.
• Campaign Leadership:
  Lead the planning, execution, and optimization of multi-channel digital marketing campaigns, including email marketing, SEO, content marketing, paid media, social media, and webinars.
• Content Strategy and Management:
  Collaborate with content creators, medical experts, and the editorial team to craft compelling digital content that resonates with healthcare professionals. Ensure content is aligned with the needs and interests of our target audience.
• Team Leadership:
  Lead and mentor a team of digital marketing professionals, including managers, analysts, and content creators, fostering a culture of creativity, collaboration, and continuous improvement.
• Analytics and Reporting:
  Use data-driven insights to assess campaign performance and ROI. Drive continuous improvement by analyzing digital marketing metrics, identifying areas for optimization, and iterating on strategy.
• Cross-Functional Collaboration:
  Partner with the product, sales, and customer success teams to ensure alignment on key initiatives, enhance customer journey touchpoints, and support business objectives.
• SEO & SEM Strategy:
  Oversee SEO and SEM efforts, ensuring organic and paid search strategies are optimized to drive relevant traffic to the website and generate high-quality leads.
• Lead Generation & Conversion Optimization:
  Drive the development and implementation of lead generation programs and conversion optimization tactics that resonate with healthcare professionals, ensuring a steady pipeline of qualified leads.
• Brand Management:
  Ensure consistent messaging and branding across all digital marketing touchpoints, maintaining our reputation as a trusted authority in healthcare.
• Stay Ahead of Trends:
  Keep abreast of the latest trends and technologies in digital marketing and healthcare. Continuously evaluate new platforms, tools, and strategies to enhance our digital presence.

Qualifications:

• Education:
  Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field. A Master's degree or MBA is preferred.
• Experience:
• 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
• Extensive experience within the healthcare or medical industry, preferably working with physicians or healthcare professionals.
• Proven track record of developing and executing successful multi-channel digital marketing campaigns.
• Experience managing a team and collaborating cross-functionally.
• Strong understanding of digital marketing technologies, platforms, and analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
• Skills & Competencies:
• Exceptional leadership, communication, and interpersonal skills.
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to balance strategic thinking with hands-on execution.
• Deep understanding of SEO, SEM, email marketing, content strategy, and social media marketing.
• Knowledge of healthcare regulations (HIPAA, GDPR) and best practices for marketing within the healthcare space.
• Ability to thrive in a fast-paced, results-oriented environment.

Why Medscape?

• Competitive salary and benefits package.
• Collaborative and innovative team environment.
• Opportunity to lead impactful initiatives within a growing, mission-driven company.
• Work with a highly engaged audience of healthcare professionals and make a meaningful impact on the healthcare community.