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KOL Specialist

Casablanca-Settat, Morocco (On-site)

KOL Specialist

15 Minutes ago • 1-3 Years • Marketing • Undisclosed

About the job

2 skills required for this role

Add these skills to join the top 1% applicants for this job

team-player

critical-thinking

Job Description

Develop and execute comprehensive marketing strategies for game publishing across various channels, including KOLs, social media, community engagement, performance marketing, and offline events. Manage budgets and campaigns to maximize ROI and optimize customer acquisition costs. Analyze key traffic KPIs and propose marketing and partnership plans. Collaborate with designers and video editors to create marketing content. Requires strong analytical, problem-solving, and creative skills, along with excellent communication in Arabic, French, and English. A passion for gaming and industry knowledge is a plus.

Must have:

Develop and execute marketing plans
Manage marketing budgets and campaigns
Analyze KPIs and optimize performance
Collaborate with design and video teams
Excellent communication (Arabic, French, English)

Good to have:

Gaming industry knowledge
Experience with performance marketing

Job Description

Create and execute a strong marketing strategy & execution plan for our game publishing in various marketing channels, not only through KOLs, but also having a good understanding of execution through social media, community, performance marketing, and offline events
Managing budgets and campaigns across all marketing channels to drive strong return on investment and efficient Customer Acquisition Cost
Ensuring successful planning, execution, and optimization for key traffic KPIs through KOL channels
Evaluate and recommend marketing and partnership plans by identifying a potential opportunity, and execute on the approved plans
Working closely with designers and video editors to produce creative contents for any marketing use

Job Requirements

Bachelor's degree from a reputable university
At least 1-3 years of working experience in creating end to end marketing plans and executing marketing campaigns
Strong critical thinking and problem solving skills to plan an excellent marketing campaign that has a great impact on the users
Driven and passionate individuals to drive the marketing initiatives and achieve the goals with minimum supervision
High creativity and ability to think outside the box
A team player with strong interpersonal skills
Excellent writing and communication skills in Arabic, French, and English
Passionate about games with a good knowledge of the gaming industry will be a plus

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About The Company

Garena

80 Active Jobs

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology