About the job
SummaryBy Outscal
Responsibilities
- Create compelling content in various formats.
- Oversee the daily execution of social media campaigns, ensuring brand consistency.
- Enhance brand and product visibility across different social media platforms.
- Collaborate with Marketing and Product teams to develop and execute the monthly social media editorial calendar.
- Produce multimedia content, including videos and live streams, to boost user engagement.
- Ensure all content adheres to brand guidelines, maintaining consistency in style, quality, and tone while optimizing for search and user experience.
- Stay informed on gaming, blockchain, and Web3 trends to keep content fresh and engaging.
- Develop strategies to grow and maintain followers on popular platforms such as Twitter, Facebook, Instagram, and TikTok, while leveraging Web3-specific platforms like Discord and decentralized social networks.
- Engage with decentralized communities and Web3 projects to strengthen Xsolla's presence in the blockchain space.
- Create content and campaigns that highlight Xsolla’s involvement in NFTs, crypto, and other Web3 initiatives.
- Implement the monthly editorial calendar, including key performance indicators and initiatives.
- Follow social media best practices and keep the marketing team updated on new channel features and developments in Web3 marketing.
- Conduct quality assurance on social media posts prior to scheduling in a management platform.
- Monitor live posts for link accuracy, UI compatibility, community sentiment, and discussions within Web3 communities.
Requirements
- 1-3 years of experience in content creation or digital marketing, ideally within the gaming sector.
- Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
- Experience with social media management and analytics tools like Sprout Social and Hootsuite.
- Familiarity with Adobe Creative Suite, Figma, and Canva is preferred.
- Strong understanding of gaming culture, trends, and the digital landscape.
- Excellent writing, editing, and communication skills.
- General knowledge of Search Engine Optimization (SEO), tagging, and web content ranking.
- Web3 gaming experience is highly preferred, including knowledge of NFTs, blockchain technologies, and decentralized communities.
- Understanding of Web3 marketing strategies and platforms such as Discord and decentralized social media networks.
- Demonstrated ability to create engaging content for both traditional social platforms and Web3-specific communities.
- Ability to self-motivate and work independently while thriving in a collaborative team environment.
- Proven track record of successfully managing and growing multiple social media platforms while maintaining a positive, professional image for the organization.
About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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