Senior SEM Specialist

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• ​​​​Campaign Management & Optimisation: Manage and optimize SEM campaigns—analyzing performance data, writing ad copy, reviewing search term reports, and more. Own your portfolio of accounts and campaigns to meet user and revenue goals.
• Lead Key Strategic Initiatives: Take ownership of global SEM projects in close collaboration with cross-functional teams, stakeholders, and external partners.
• Make Complex Things Simple: Identify and implement efficiency improvements in performance and processes while demonstrating the effectiveness of marketing investments.
• Ad Hoc Tasks & Projects: No two days are the same in SEM—jump in to help with special projects, troubleshoot issues, and support the team as needed.
• Share Our Wins & Learnings: Provide accurate and timely weekly reports on campaign performance to the team and wider stakeholders.
• Be a Market-Leader & Subject Matter Expert: Stay ahead of industry trends and competitor activity, ensuring the business is optimized for both current and future technologies.
• Be a Team Player: Contribute to other marketing, product, and growth activities as needed.

You're probably a match if

• You have 3+ years of hands-on experience running complex, large-scale global SEM and Shopping campaigns in-house or client-side (without an agency) to achieve both efficiency and volume targets. Performance Max campaign experience is a bonus.
• You’ve worked with bid management tools (e.g., SA360, Marin, Adobe Media Optimiser, or Kenshoo).
• You pay close attention to detail and excel at using spreadsheets. You’re comfortable with numbers, statistics, and analyzing large datasets to spot trends, optimize campaigns, and make data-driven decisions.
• You demonstrate strong project management skills and never miss a deadline.
• You have a passion for execution, drive meaningful impact, and move projects forward with a sense of urgency—big or small.
• You thrive in a fast-paced, ever-changing environment where multiple teams depend on you.
• You’re willing to be hands-on—no task is too big or too small.
• You possess excellent organisational and communication skills.

About the team

Canva’s B2C Marketing Group has a big mission to build the most loved brand in the world! Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $113,000 to $172,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.