Senior Manager, Experiential Marketing

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

Nintendo’s Experiential Marketing (XM) Team has the privilege of producing live events and experiences that deliver the fun and joy of our interactive entertainment to audiences all over the US. Our XM Team is looking for an exceptional live events producer who can help us bring to life a full spectrum of IRL brand experiences: from intimate media events (for the few) to super-sized fan events (for the many). A key to this is finding a seasoned event producer with a rich history in taking a wide variety of creative concepts into operational reality.

We want to hear from those who have been able to continuously produce creative and technical production solutions in partnership with world-class partners in AV, lighting, SPFX, 3D fabrication, scenic environments, engineering, rigging, installation, and beyond. In addition, our ability to produce world-class experiences will be based on the strength and dynamic of our team.

Since this senior role will co-lead our team of event producers and specialists - we will be looking for someone who invests heavily in all things TEAM (coaching, development, inspiration, culture, teamwork, partnership, fun). If this sounds like you and you want to join our mission to create smiles through unique entertainment experiences – apply online today! Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES:

• Oversees and leads key functional group(s) within Experiential Marketing Team, assigning project work, growing and developing functional expertise, and providing cross-functional leadership across all XM strategies and tactics.

• Responsible for the holistic strategic development and execution of experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands.

• Develops creative briefs for agency partners and leads the creative development process by evaluating and providing ongoing direction on strategic opportunities, tactics, and execution plans that best promote key Nintendo hardware and software.

• Works closely and cross-functionally with internal teams to understand overall marketing priorities, key brand messaging, and targeted audiences to fully integrate marketing activities, synchronize consumer messaging, amplify exposure, and drive retail conversion.

• Cultivates relationships with agencies, vendors, and other business partners to maintain, grow, and develop active partnerships with industry leaders.

• Works closely with Experiential Marketing leadership on yearly strategic planning, resourcing, and budget management

• Presents final experiential opportunities and proposals to Experiential Marketing and Executive Leadership for approvals based on strategic approach, projected results, and ROI.

• Ensures that proposals leverage best in class event practices, key learnings, and new approaches to continually improve and maximize promotional and experiential marketing impact.

• Leverages multimedia, sensory (sight, sound, motion, smell, touch), and human engagement to create rich experiences that move people into positive action.

• Acts as a full-service in-house agency that provides strategic planning, creative development, production/fabrication, staffing/training, contracting, shipping, onsite event execution and troubleshooting (including set up and tear down)

• Seeks out and shares broadly best in class event practices, new technologies, and industry benchmarks to ensure world class event execution.

• Handles all elements of execution for national experiential events and other special projects.

• Implements the full spectrum of experiential tactics/approaches (consumer, tradeshow, B2B, mobile, product launch, retail, media, influencer, buzz, stunts, corporate, employee, etc.) and pioneers new experiential formats/capabilities.

• During development and execution - develops, maintains and shares experiential marketing program status, recaps, and analysis (including budgets, timing, photos, collateral, and other materials for reference)

• Post program: performs and reports thorough ROI analysis, key learning, and results

• Oversees the development, usage and inventory management of all Experiential Marketing assets across suppliers and warehouse facilities across the US

• As designated, may represent Nintendo as an official corporate spokesperson; successful completion of training required

• Oversees onsite event execution, partner management, production, and to gain insights and learnings for current or future programs

• Responsible for growth and development of team. Provides tools, resources and coaching to improve and maximize performance. Communicates clear and regular performance feedback and expectations

• On-site at events: participates in setup/strike, which may include, but is not limited to: loading/unloading of equipment, crates, or pallets off of trucks and in/out of event sites.

SUMMARY OF REQUIREMENTS:

• Eight or more years of experience in consumer marketing, experiential event marketing, or related experience in strategic planning and execution of national consumer marketing campaigns

• Agency or corporate marketing background with an emphasis in experiential events is strongly preferred.

• Proven record of developing and executing successful, fully integrated large-scale events with significant market and consumer impact while staying on-time and on-budget

• Strong understanding of promotional and experiential strategies and tactics to ensure feasibility of core ideas and to troubleshoot during execution.

• PC skills (MS Office) required. Visio, SketchUp, or CAD experience helpful

• Bachelor’s degree or equivalent experience

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role. Relocation assistance may be available for this role.

This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $137,000 - $246,500 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.