Product Marketing, Clash Royale

We are looking for a seasoned marketer with extensive product marketing experience who thrives in a multifunctional and uber-collaborative environment and is obsessed with providing the best player experience. We value those who bring a fresh perspective, enjoy experimentation, and thrive in an environment that challenges traditional norms.

You will be part of a live game team (Clash Royale) within the Global Marketing team and will bridge the gap between the marketing and product teams. The focus would be on driving player engagement and maximizing the game’s commercial success, ensuring we have a strong product marketing strategy to provide memorable experiences that last forever for our players.

You will work closely with internal cross-functional teams to champion the product, explain how it fits into the market, meet players' needs, and present it to our players. This also includes developing messaging around our USPs, understanding competitive dynamics, planning launches of new features, and adapting the marketing strategy based on user engagement and feedback.

You can have your particular skill (or two), and we don’t expect you to be perfect in everything. What’s more important is your eagerness to analyze product performance and user feedback to optimize evergreen marketing campaigns, help build a love for the game, and ensure that Clash Royale delivers our players a seamless and immersive experience that ultimately converts into pure fandom.

Responsibilities 

• Overseeing market research to understand the player journey, industry trends, competitive landscape, and target customer segments. Partner closely with Insights and Analytics to conduct in-depth customer analysis to inform product development.

• Understand target audiences deeply to ensure messaging resonates with different customer segments.

• Coordinate go-to-market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with Regional teams to amplify these tentpoles with local flavor and cultural relevance.

• Design global marketing Goals and KPIs for all evergreen campaigns in close alignment with other marketing stakeholders from Growth Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.

• Work closely with the game team to relay market demands and potential improvements. Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.

• Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.

• Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, a platform featuring, and store optimization (ASO).

• Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.

Requirements

• 5+ years of experience in Product Marketing ideally in the gaming industry, entertainment, or e-commerce.

• Strong analytical skills to assess market data and product-specific performance.

• A deep understanding of the game/product development process and lifecycle management.

• Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.

• Experience in giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules

• Growth mindset with a passion for marketing, innovation, and risk-taking.

• Located in or willing to relocate to Helsinki