Senior Content Strategist (Americas)

1 Month ago β€’ 3 Years + β€’ Editorial β€’ Social Media

About the job

Job Description

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Description

We are seeking a talented and creative Content Strategist to join our team. As a Content Strategist, you will play a crucial role in developing and executing our content strategy, ensuring our brand message resonates with our target audience.

Requirements

Responsibilities

  • Content Planning: Develop and implement a comprehensive content strategy aligned with business objectives and user needs.
  • Content Creation: Create high-quality content, including blog posts, articles, social media posts, emails, and webinars.
  • Content Editing: Review and edit content to ensure accuracy, clarity, and consistency with brand guidelines.
  • Content Optimization: Optimize content for search engines (SEO) and user engagement.
  • Content Distribution: Manage content distribution across various channels, including social media, email, and the company website.
  • Analytics: Track and analyze content performance to measure effectiveness and identify areas for improvement.
  • Webinar Expertise: Plan, execute, and promote webinars using industry-standard software.
  • Social Media Management: Create and manage social media content, engaging with followers and building community.
  • Email Marketing: Develop and send email campaigns using platforms like Beehiiv, ConvertKit, and SparkLoop.
  • Design: Create visually appealing content using design tools like Canva.
  • Social Media Automation: Utilize tools like Buffer, Hypefurry, TweetHunterX, and PhantomBuster for social media scheduling and automation.
  • Paid Advertising: Manage paid advertising campaigns on various social media platforms.
  • Newsletter Setup: Design and set up email newsletters using preferred platforms.
  • Planning and Setup: Plan and execute content calendars, project timelines, and other organizational tasks.
  • Build consistent brand aesthetic

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in content strategy or a similar role.
  • Strong writing and editing skills.
  • Experience with content management systems (CMS).
  • Knowledge of SEO best practices.
  • Familiarity with social media platforms and analytics tools.
  • Experience with webinar software, email marketing platforms, and design tools.
  • Proficiency in using tools like Beehiiv, ConvertKit, SparkLoop, Canva, Buffer, Hypefurry, TweetHunterX, and PhantomBuster.
  • Knowledge of paid advertising platforms and strategies.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.

Preferred Qualifications

  • Experience in funnel hacking.
  • Knowledge of graphic design or video editing.
  • Experience with A/B testing and content personalization.

Benefits

  • Competitive salary and equity options.
  • Hybrid work model offering flexibility.
  • Opportunities for professional development and growth.
  • Health and wellness benefits.
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About The Company

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Durham, North Carolina, United States (On-Site)

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