Senior Account Manager, Paid Social

Job Description:

• Meta Ads Manager/Tiktok Ad account knowledge
  • Ability to pull metrics from in-platform accurately and discern correct metrics to pull based on in-platform definitions
  • Understand what the different KPIs mean and the importance throughout different parts of the funnel
• Full Funnel Understanding
  • Brand Awareness
  • In-market consideration
  • Purchase consideration
  • Conversion 
• Ad Building - no errors in the setup/detail-oriented and organized
• Post IDs - adding 9x16
• Copy adjustment - adapting longer copy from Meta ads to work for TikTok (100 Character limit)
• Excel/Data pull knowledge (big plus for Pivot Tables)
• Budget Pacing
• Weekly Insights Agendas - Presenting & filling out
• Willingness to learn strategy/growth opportunity/take on new responsibility
• Able to be client facing and communicate with clients effectively in slack, etc. if they have any questions and need data pulls and performance updates

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