Marketing Data Analyst

2 Days ago • 3 Years +

About the job

Summary_{By Outscal}

About the Role

This role will be focusing on supporting data analytics in the GoFood merchant marketing team in the scope of merchant acquisition, engagement, and feature adoptions (promo & ads). This role will support several functions under merchant marketing such as CRM communication, promo & ads business, merchant community & academy. The key initiatives will include but are not limited to creating business dashboards, merchant life cycle analysis, CRM performance & automation, data migrations and etc.

What you will do

Create data analysis reports on merchant lifecycle for promo & ads business
Analyze the performance results for each initiative and GTM made
Create & maintain the business dashboard for the merchant marketing function
Support weekly target tracking with deeper data analysis
Perform thorough data analysis to support the business growth and initiatives of promo & ads
Ability to present the data & provide insights to the product marketing team for strategy improvement

What you will need

At least 3 years experience in Product Marketing/Growth Marketing/Marketing Analyst
Proficient with basic SQL (Big Query) & Python
Excellent Project Management skill
Great communication skills in both written and verbal - English and Bahasa
Possess critical capability to create marketing initiatives that contribute to business impact

About the team

Hi! We are from the GoFood Marketing team which consists of consumer and merchant marketing functions that support the overall GoFood business. We have three functions under the merchant marketing team: (1) Promo & Ads (2) Community & Academy (3) Communication CRM. The product marketing role will be placed under the merchant marketing functions for the promo & ads business.

We value honesty, commitment, and teamwork. We believe that when the team is working in a conducive environment where everyone respects and appreciates one another - we can achieve great things together. We also care for one another's well-being - we treat each other as family. We are not only working hard, but we also know how to have fun and celebrate milestones.

Ultimately, we believe that working in the GoFood Marketing team can give you one of the most memorable working experiences in your life (in a good way obviously…) You will be able to learn new things, take on new challenges, and achieve nearly-impossible goals. We do it together as a team! Teamwork makes the dream work!

4 skills required for this role

Boost these skills to join the top 1% applicants for this job

About The Company

GoTo Group

196 Active Jobs

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.

GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.