Marketing Communications Specialist

1 Month ago • 1 Years + • Editorial

About the job

Job Description

The Marketing Communications Specialist is responsible for producing and optimizing acquisition content across all Japan-facing brands. This role involves writing and proofreading content for digital marketing assets like banners, landing pages, app notifications, and SEO articles. You'll work closely with other departments to understand their goals and translate them into engaging customer content. Monitoring conversion rates and optimizing content based on results is crucial. You'll also research industry topics and explain them clearly and engagingly. The role involves content generation innovation and process optimization using advanced tools.
Must have:
  • 1+ years' experience in iGaming
  • Fluent in English (spoken/written)
  • Experience in customer acquisition channel management
  • Planning and writing skills
  • Coordination with advertising operation team
Good to have:
  • Fluency in an Asian language
  • Interest and experience in sports
Perks:
  • Annual leave
  • Annual bonus
  • Health insurance
  • Company share scheme
  • Volunteering days
  • Home office allowance
  • Wellness or Gym allowance
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Job Details

Description

 

The Marketing Communications Specialist is responsible for the production and optimization of acquisition content across all our Japan-facing brands. This person is part of a Content team that strives to create engaging, world class communication experience for our audience.

Our brands and sites include market movers and shakers like Vera&John, Yuugado, Intercasino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

 

So, what will you be doing?

  • Write and proofread content for acquisition purpose, including digital marketing assets such as banners, special landing pages, App notifications, SEO articles, content localisation from English to other languages, etc. 
  • Work closely with other departments to understand their goals and transform their needs into engaging customer content. 
  • Monitor conversion rates of acquisition content and improve the content based on the results. 
  • Always look to understand audience needs and identify the benefits and navigate to our brand site. 
  • Research industry-related topics so that you can explain these subjects in a clear, informative, and engaging manner. 
  • Content generation innovation with process optimisation with advanced tools. 
  • Perform other job duties as requested. 

And what are we looking for?

  • At least 1 years’ experience in an iGaming 
  • Fluent in English (spoken/written), fluency in an Asian language is a plus 
  • Previous experience in the customer acquisition channel management including planning and writing, coordination with advertising operation team 
  • Interest and experience in sports is a plus 

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave

- Annual bonus

- Health insurance

- Company share scheme

- Volunteering days

- Home office allowance

- Wellness or Gym allowance

 

 

Qualifications

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About The Company

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

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