Manager, Label Store Experience & Site Merchandising (REPUBLIC Collective)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How you'll LEAD:

REPUBLIC Collective and Famehouse are seeking a driven individual to join our teams as a Manager, Experience & Site Merchandising to lead the frontend customer experience & optimization for a roster of label superstores - Republic, Mercury, Island, and Def Jam. This role will report into Famehouse, but will be deeply embedded into the label's operations and based out of their New York office.

This person will play a key role in developing & implementing always-on strategies to improve customer conversion, acquisition & retention rates for our stores. They will work alongside and collaborate with partners across UMG (Audience, Paid Media, Consumer Marketing, Data & Analytics, Global Insights, IT, etc.) to elevate the eCommerce experiences for our labels, rights owners (ROs), artists, and - most importantly - fans.

How you’ll CREATE:

Manage eCommerce experience & site merchandising efforts, including:

• Front-End Experience & Site Merchandising:
  • Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization).
  • Deploy upsell & cross-sell tactics to increase average order value.
  • Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides).
  • Merchandise and leverage social commerce and 3rd party sales channels (e.g., Spotify, YouTube, etc.) to meet customers where they are
  • Ensure that UX/UI best practices (e.g., usability, accessibility, discoverability) are in place.
• Campaign & Promotion Strategy:
  • Develop and execute promotional strategies around new music and merch releases.
  • Create content calendars and plan evergreen store campaigns around key moments (e.g., holidays, events, anniversaries).
  • Employ tried and tested eCommerce drivers (e.g., discounts, gift with-purchase programs, free shipping) to incentivize purchases
  • Utilize bespoke content for artists or brands (e.g., blog posts, videos) to increase traffic and engagement to our eCommerce stores, working in partnership with creative teams
  • Work closely with eCommerce and label teams to ensure marketing and store campaign and merchandising efforts align and are properly supported.
• Customer Acquisition & Retention:
  • Drive lead generation & customer acquisition programs (e.g., early access, sweepstakes)
  • Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection.
  • Develop and execute retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase CLV
  • Implement SEO best practices to increase organic traffic and ensure store discoverability
• Performance Analysis & Optimization:
  • Track, analyze & report performance to drive optimizations and inform planning & strategy
  • Gather customer feedback through surveys & social listening
  • Use heat mapping & data analytics to understand & tailor user journeys
  • Iterate and A/B test to optimize frontend eComm experiences in partnership with creative planning

Bring your VIBE:

• 2-5 years working in eCommerce marketing or related fields
• Experience with Shopify backend a plus
• Experience creating content calendars and planning marketing campaigns, including lead generation, awareness & conversion campaigns
• Experience creating eCommerce promotions like Discounts, Free Shipping, Gift With Purchase, etc.
• Understanding of UX principles and consumer behavior
• Passionate about music and a solid understanding of fandom
• Strong critical thinking skills and an ability to make informed decisions based on data
• Exceptional communication skills. Must be extremely effective at clearly communicating concepts & ideas to diverse audiences ranging from IT to label executives
• Natural collaborator - must be willing to set ego aside to reach team goals
• Ability to stay flexible, calm and collected under pressure, and to be accountable to stakeholders across the organization
• Extremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high-priority projects simultaneously
• Strong attention to detail
• CRM/Email marketing and project management experience are a plus

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.