Director, Campaign Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.
 

How we LEAD:

Merchandise and eCommerce is part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

Famehouse is looking for a Campaign Strategist to join our eCommerce team. This role is part of a cross-functional team dedicated to supporting REPUBLIC Collective (Island Records, Def Jam Recordings, Mercury Records, IMPERIAL Music, and Republic Records). This person will develop and support campaign strategies to maximize REPUBLIC Collective’s eCommerce business across key areas of opportunity, such as frontline album releases, tour, and catalog music. These strategies will guide eCommerce campaigns for some of the biggest artists in the world and must remain authentic to both the artists and their fans, all while driving toward our collective campaign, label and business goals.

The Campaign Strategy team as a whole is responsible for the development of and education around many of our business’s best practices. The Campaign Strategist will also support the Head of Campaign Strategy in the continual evolution of our best practices and education materials, while driving adoption across the REPUBLIC Collective label group, as well as with artist teams and additional organizations within UMG.

How you’ll CREATE:

• Deliverables (50%) - Lead development & compilation of Campaign Strategy Deliverables across the REPUBLIC Collective roster with input and guidance from core cross-functional team (CFT) members, Bravado, & label stakeholders with the goal of utilizing & evolving our best practices
  • Develop D2C oriented deliverables for key initiatives such as:
    • New Album Releases
    • Catalog Music
    • Tour
    • Campaign Optimizations
    • Strategy Resets
    • Emerging / Breaking Artists
  • Shape the storytelling and narrative of the deliverable with the goal of driving action
  • Bring together critical Subject Matter Experts (SMEs), ensuring everyone's inputs tie back to the established strategic narrative, as well as campaign goal(s)
  • Present the best possible plan to achieve KPIs, accounting for timeline, inputs, and RO/artist nuances

• Campaign Management (30%) - Consult throughout campaign execution to ensure your CFT has the support and guidance needed to bring the proposed strategy to life and fulfill campaign goals
  • In partnership with FH Analytics and Merchandising teams:
    • Provide real-time recommendations based on performance
    • Surface additional opportunities where applicable
  • Help escalate potential and/or real time roadblocks hindering our progress towards goal(s)

• Internal Tools (20%)– Support the ongoing development of our ever-evolving Campaign Strategy toolset & best practices
  • Case Studies - Compile high-level snapshots of all critical campaigns across the REPUBLIC Collective roster to serve as a tool for cross-functional education, as well as reference material for future Strategy deliverables
  • Playbooks – Contribute updates that help continually refine and elevate our best practices as new learnings and trends emerge
  • Market Research – Continually research external market trends & analyze the competitive landscape to further inform our tools, as well as bespoke campaign strategies

• Work collaboratively and cross-functionally across the Famehouse team, REPUBLIC Collective label group, Bravado, and the wider UMG organization.
  • Work closely with Rights Owners---label stakeholders, Bravado (where applicable) and artist team members--to bring strategies to life and achieve our collective goals.
  • Work hand in hand with immediate cross-functional teammates across Artist Engagement, eCommerce Merchandising, Store Management, Operations & Customer Service to collectively deliver a great customer experience to our fans and UMG artists.
  • Work with wider UMG organizations (Audience Development, Global Insights, etc.) to integrate their areas of expertise into our strategies

Bring your VIBE:

• 4-7 years’ experience developing and/or managing strategies across eCommerce campaigns, preferably in music or fashion/retail.
  • Established track record of selling through data-backed strategies & best practices to clients.
    • Ability to translate insights into stories & strategies for a variety of audiences is required.
  • Natural collaborator. Must be willing to set ego aside in order to deliver for our customers (both fans and artists).
  • Exceptional verbal and written abilities — communication and presentation skills are essential (both internally and externally).

• Deep understanding of what goes into our work and this role, including:
  • Music fandom and the fan to artist connection.
  • Music industry nuances (e.g. Billboard chart rules).
  • Brand differentiation across artists and music genres.
  • Trends that appeal to a range of artists and music audiences.
  • eCommerce, specifically trends and best practices as they apply to the fan to artist relationship.

• Creative approach to problem solving.
  • Comfortable juggling multiple high priority projects simultaneously with strong attention to detail.
  • Ability to stay flexible, calm and collected under pressure, and to be accountable for meeting deadlines amidst changing client needs.
  • Self-starter attitude, capable of owning important responsibilities from inception to completion.
  • Strong critical thinking skills and an ability to make decisions informed by data.

• Proficiency in presentation creation, particularly within Keynote & Microsoft Office (PowerPoint), as well as Mac OS required.
• Excel, DOMO, Shopify Analytics, and related data analysis experience is a plus.
• Degree in music business, brand strategy, data analysis, marketing or a related field.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

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Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.