Head of B2B Marketing, Asia Pacific Latin America (APLAT)

Description

The Role:

The Head of B2B Marketing, Asia Pacific Latin America (APLAT) will own, develop, and drive all marketing strategies, plans, and initiatives for the Commercial business in key markets across Asia Pacific and Latin America. This includes creating highly effective demand-creation strategies targeting top Education, Government, Large Enterprises, Foundational businesses (SMB), and regional vertical institutions.

Reporting to the Head of APLAT, this leader will be a key member of the B2B Commercial Marketing organization, leading the development and strategic approach to growing the Logitech B2B brand in the region utilizing a multi-channel approach to accelerate the division’s hyper-growth trajectory.

The successful candidate will be a seasoned Marketing leader from the Enterprise/Government/Education hardware and SaaS industries with expertise in driving targeted growth and awareness of best-in-class business technology solutions – into Fortune 1000 and key institutional customers. He/She must also be an outstanding leader of people; capable of managing multiple complex marketing initiatives and supporting efforts with a "hands-on" player-coach style that affords a high degree of personal interaction with the process. This leader must also have an entrepreneurial approach and urgency to match their commercial aptitude. This role will work in unison with sales leadership in the region and countries to ensure a deep understanding and execution of marketing to support the growth and success of the sales organization.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role, you will:

• Oversee the APLAT B2B Marketing strategy and budget.

• Build out, develop, and lead a regional marketing function that spans customer marketing, channel marketing, regional customer & channel events, regional demand generation activities, sales and marketing operations support, NPI launches in the region, and more.

• Partner with Sales Leadership to ensure a closed-loop process from lead creation through to closed revenue. Iterate and adapt as needed to drive lead volume and quality of lead conversion until ready to be handed off to sales.

• Identify, measure, and report on a set of standard KPIs for the region that roll up into global metrics for the Global B2B Marketing organization.

• Partner with B2B Business Group (BG) Global Marketing and Global Marketing & Communications to ensure aligned Marketing strategies and continuation of overall B2B brand strategy.

• Develop, own, and continuously validate the regional B2B Sales and GTM plan and growth strategy through aligned marketing tactics.

• Redefine and drive a marketing culture focused on creating high-touch, highly-targeted solutions that accelerate growth and awareness.

• Develop new and deepen existing customer relationships with large enterprises, educational institutions, and government entities by leveraging B2B solution providers, alliances, and various channels including DMR, distribution, system integrators, and VARs.

• Support initiatives of the global GTM Alliance team, in-region, for Zoom, Microsoft, Google, Apple (and others) to build regional joint-GTM and alliance opportunities that position Logitech’s B2B platform as the solution of choice.

• Oversee the in-region marketing team members in the planning and execution of activities and initiatives to support B2B's continued rapid growth; guiding effective marketing plans and communications around Logitech’s B2B solutions, including lead-generation and management.

• Work with the Central Head of Campaigns to localize and execute customer campaigns to further drive awareness into new and existing accounts.

• Work with the Central Head of Channel Marketing to execute programs with partners in the region.

• Build and maintain a productive, effective, and close relationship with the regional Sales and GTM teams to ensure customer requirements, certifications, and feedback are being captured, delivered, and messaged across the global B2B product portfolio.

Key Qualifications:

For consideration, you must bring the following minimum skills and experiences to our team:

• Proven years of senior marketing/digital experience driving Enterprise hardware technology solutions into Government, Education, Fortune 1000, and/or SLE institutions globally.

• Deep, hands-on experience in SaaS marketing experience is strongly desired.

• Demonstrable experience in building and growing teams versus maintaining what already exists.

• Strong leadership skills and 5+ years experience managing + building marketing teams of 10+ people or greater.

• Minimum 5+ years experience managing culturally and geographically diverse teams, particularly in countries throughout Asia Pacific and Latin America.

• Experience working with Enterprise business-to-business resellers in DMR, Distribution, SP, integrator, and VAR channels.

• Track record of goal achievements in an intense, fast-paced, rapidly changing, and results-oriented environment.

• Experience within both large and high-growth start-up environments.

• Collaborative approach with the ability to manage both up and down internally. A track record of leveraging influential leadership to drive change, growth, and new business models.

• Passion for developing customer relationships and identifying + capitalizing on opportunities to cross-sell and up-sell.

• Proven track record and experience working with/managing CRM tools, lead generation, and sales cycle management processes. Preferably in Salesforce.

• Strong hands-on working knowledge of Marketo or like Marketing Automation systems.

• Strong analytical and business acumen with experience maintaining business plans, leading through key metrics and ROI both to deliver results and formulate strategy.

• A hands-on approach and willingness to do what is needed to support your teams and drive the business forward with speed and flexibility.

• An innovation mindset. Be willing to always try new things, make bets, and take calculated risks.

Across Logitech, we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.  

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! 

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social well-being so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process, and need an alternative method for applying, you may contact us toll-free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.

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