About the job
Digital Marketing, for us, revolves around the art of carving a distinctive space within the minds of our relevant audience. Our goal is to cultivate a digital habit, shaping perceptions and fostering familiarity with CynLr.
Consider the “internet as a vast digital billboard” where both public and private spaces coexist. In this dynamic environment, publicly owned spaces represent the broader online platforms, while privately owned spaces, such as our website, provide us with an exclusive and customizable platform to showcase our brand.
Digital marketing, in essence, becomes “the art of creating a genre for us amid the vast digital billboard”. Our objective is to cut through the clutter and capture the attention of our audience.
"Engineering Digital Habits"
Your primary contribution will be towards….
Chanel Strategy and Content Mapping
- Map stakeholders of the company and understand what content engages with them.
- Map the available channels of Digital Marketing for CynLr and map the stakeholders to the social media channels/platforms.
- Within each channel of marketing, understand the use of various platforms and map the demographical strength of leveraging these platforms – For example, under social media as a channel, we have different platforms – LinkedIn, YouTube, WhatsApp etc.
- Identification of focus mediums and other asynchronous mediums/platforms for delivering content – Digital hangout place
- Viewer's Journey of content - Planning what content is to be published after what to ensure smooth flow of understanding to the reader.
- Tech Content as a language - Ability to articulate sophisticated Tech in the form of content and videos that appeals right to the target audience.
- Cross Channel content Integration - Ensuring same content is used differently across channels & nurturing distributed viewership.
- Come up with a content & marketing Calendar to ensure visibility and mass outreach in a timed disciplinary approach rather than it being a one-time activity.
- Design and run Campaigns for result oriented outcomes across domains – For e.g.: Product branding reach outs, Talent Branding campaigns etc.
Perception engineering
- Ability to communicate our thought culture to the target market through a comprehensive brands strategy by active and passive brand mobilization across all digital platforms.
- Understand the audience psychology and strategize to draw attention of the existing stakeholders in one platform to other relevant platforms.
- Augment the Branding and Human Resources team in Talent Branding activities by identifying platforms to leverage potential job seekers and passively marketing the open job opportunities at CynLr.
- Enhancing brand visibility and recognition through consistent engagement with audience on platforms such as Stack overflow, LinkedIn, Glassdoor, Quora etc
Brand strategy
- Establishing Key Performance Indicators (KPIs) for each of the branding efforts undertaken.
- Actively participate in result-oriented campaigns and design a strategy for higher reach and higher conversions – Job campaigns, Product launch, Event branding, Corporate and institutional collaborations etc.
- Oversee marketing & branding collateral, such as brochures, internal & external presentations, videos, and website content both internally and externally. Augment and work with Visual Design and Web Development teams to ensure compliance of all marketing materials and touch points, ensuring consistent branding and messaging.
Analytics and Insights
- Analyse Channel/Platform – Consumer (Audience) composition and their content consumption patterns. Derive insights on various demographic and geographical factors that are driving the Channel – Consumer dynamics. Example: A detailed study on our content consumer base in LinkedIn vs content consumer base on YouTube would help derive insights such as – Which age group of is engaging the most in specific platform, what is the average time spent per post, Is the traffic derived from a specific geographical location etc
- Understand the behaviour of spikes in the traffic & viewership across various platforms. What is viewer density based on? The time of posting, the characters in content - Hashtags, Numeric, font size, colour etc, positioning of text in content (Typography) and its impact on the outcome.
- Re-strategizing the use of channels backed by analytics – Trends, patterns and actionable insights.
Tool Platform and Vendor dynamics
- Identify and collaborate with PR agents, Website developers, Video vendors, Platform managers like LinkedIn Account Manager etc. Identify opportunities for process improvements, automation and tool implementations to streamline digital marketing efforts, and enhance tasks for reporting capabilities.
- Ability to integrate data insights into marketing & operational strategies and customer experiences through cross functional team collaborations. By customers, we mean both internal and external customers.
For more details on Team Structure, Evaluation Criteria and Career Progression refer 'Digital Marketing' JD
(Click on 'Apply' --> 'Branding Team' --> 'Digital Marketing' )
