Product Marketing Associate

2 Weeks ago • 3 Years + • Marketing

Job Summary

Job Description

As a Product Marketing Associate at Coursera, you'll execute marketing strategies for India Degrees, focusing on campaign execution, consumer journey optimization, and content creation. You'll collaborate with various teams to ensure cohesive messaging and effective marketing across channels. Responsibilities include managing email communications, webinars, analyzing campaign performance, conducting market research, and creating engaging marketing materials. The role requires strong analytical and communication skills, experience in product marketing, and the ability to manage multiple projects simultaneously. You will work closely with the Manager for India Degrees, Domain managers, and Channel managers to optimize marketing efforts.
Must have:
  • Execute marketing campaigns
  • Optimize consumer journeys
  • Develop marketing content
  • Collaborate with cross-functional teams
  • Analyze campaign performance
  • Conduct market research
  • 3+ years product marketing experience
Good to have:
  • Familiarity with CRM tools
  • Experience with email marketing and landing page optimization
Perks:
  • Flexible work arrangements
  • Virtual interviews and onboarding

Job Details

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 162 million registered learners as of September 30, 2024.

Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

As a Product Marketing Associate at Coursera, you will be a key player in executing marketing strategies for our India Degrees. This role focuses on effective execution, ensuring marketing excellence across  marketing initiatives that enhance consumer journeys and drive engagement. You will collaborate closely with the Manager for India Degrees, Domain managers, and Channel managers to optimize marketing efforts across various channels.

Responsibilities:

  • Execution of Marketing Initiatives: Support the Manager for India Degrees in executing marketing campaigns, including email communications, webinars, and other promotional activities that align with business objectives.
  • Consumer Journey Optimization: Analyze and map consumer journeys to identify touchpoints and opportunities for improvement that enhance user experience and conversion rates.
  • Content Development: Create engaging and high-quality marketing content, including email copy, landing pages, and promotional materials tailored to target audiences.
  • Collaboration with Cross-Functional Teams: Work alongside domain managers and channel managers to ensure cohesive messaging and effective execution of marketing strategies across different channels.
  • Performance Monitoring: Track and analyze campaign performance metrics to provide insights and recommendations for continuous optimization of marketing efforts.
  • Market Research: Conduct research to stay updated on industry trends, competitive landscape, and consumer preferences to inform marketing strategies.

Basic Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 3+ years of experience in product marketing or related roles within a product-led company.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proven ability to manage multiple projects simultaneously while meeting deadlines.

Preferred Qualifications:

  • Familiarity with CRM tools and marketing automation platforms.
  • Excellent written and verbal communication skills with attention to detail.
  • Experience in developing email marketing campaigns and optimizing landing pages for conversion.
  • A growth mindset with the ability to drive efficiency across existing channels and platforms.

 

 

 

 

#LI-MJ1

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 
#LI-Remote

Similar Jobs

Masego  Inc  - Data Scientist (Journeyman) NGA - Washington

Masego Inc

Springfield, Virginia, United States (On-Site)
1 Year ago
Netflix - Associate, F&S, Content & Business Product (CBP)

Netflix

Los Gatos, California, United States (On-Site)
1 Month ago
Saarthee - Talent Acquisition Executive

Saarthee

Bengaluru, Karnataka, India (Hybrid)
5 Months ago
CharacterAI - Data Scientist, Monetization

CharacterAI

Menlo Park, California, United States (On-Site)
1 Day ago
Codvoai - Senior Data Scientist

Codvoai

Pune, Maharashtra, India (Remote)
1 Year ago
Snail Games - Games Brand Manager

Snail Games

Beverly Hills, California, United States (On-Site)
1 Month ago
Bally's Interactive - Marketing Coordinator

Bally's Interactive

Jersey City, New Jersey, United States (Hybrid)
1 Month ago
Nintendo - Brand Ambassador

Nintendo

Dallas, Texas, United States (On-Site)
5 Months ago
PwC - Consultant Actuaire - Manager / Senior Manager | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
4 Months ago
Avathon - Marketing Manager

Avathon

Bengaluru, Karnataka, India (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Alpha Sense - Lifecycle Marketing Analyst

Alpha Sense

Remote, Oregon, United States (Remote)
1 Week ago
PwC - Senior Data Scientist for Audit | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
4 Months ago
Trendyol - Dolap, Marketplace Development Leaders

Trendyol

Maslak, İstanbul, Türkiye (Hybrid)
3 Months ago
PwC - Advisory - Deals - Forensics - Data Analyst - Associate 2 - Kolkata

PwC

Kolkata, West Bengal, India (On-Site)
1 Month ago
ByteDance - BNPL Solution Product Manager - Global Payment

ByteDance

San Jose, California, United States (On-Site)
3 Weeks ago
Zynga - Growth Analyst, Marketing

Zynga

İstanbul, Türkiye (On-Site)
1 Month ago
STOXX - Analyst - Index Product Development

STOXX

Maharashtra, India (Hybrid)
2 Months ago
Transmission - Senior Data Scientist

Transmission

Delhi, India (Hybrid)
6 Months ago
IT Gurus Software - ETL Test Automation Engineer (ETL Tester)

IT Gurus Software

Pune, Maharashtra, India (On-Site)
4 Months ago
ARVORE Immersive Experiences - FP&A ANALYST

ARVORE Immersive Experiences

São Paulo, State Of São Paulo, Brazil (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in India

PwC - IN_Manager _SAP SD/OTC_Enterprise App SAP_Advisory_Mumbai

PwC

Mumbai, Maharashtra, India (On-Site)
2 Months ago
Nagarro - Associate Staff Engineer, Frontend React

Nagarro

India (Remote)
3 Months ago
Ubisoft India Studios - Senior Character Artist

Ubisoft India Studios

Maharashtra, India (Hybrid)
4 Months ago
Dream Sports - Data Engineer

Dream Sports

Mumbai, Maharashtra, India (On-Site)
2 Weeks ago
Warner Bros Games - Senior Software Engineer-Kotlin (Adtech Team), Bangalore

Warner Bros Games

Bengaluru, Karnataka, India (Hybrid)
1 Month ago
Shaadi - UI Designer (Motion, Graphic)

Shaadi

Maharashtra, India (On-Site)
4 Months ago
Infoblox - Senior Enterprise Account Executive I – Mumbai

Infoblox

Mumbai, Maharashtra, India (On-Site)
3 Months ago
Gyaan - Senior Backend Engineer (Python)

Gyaan

Pune, Maharashtra, India (On-Site)
3 Months ago
PwC - IN-Manager_ Change Management _Advisory Corporate _Advisory_ Bangalore

PwC

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Microsoft - Sr. Product Manager - Delivery Innovation

Microsoft

Hyderabad, Telangana, India (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Gallagher - Team Manager – Digital Marketing

Gallagher

Pune, Maharashtra, India (On-Site)
2 Months ago
Sporty Group - Business Development Manager, Brazil

Sporty Group

São Paulo, State Of São Paulo, Brazil (Remote)
3 Months ago
KBG Blockchain Game Studios - Marketing Manager

KBG Blockchain Game Studios

Thành Phố Hồ Chí Minh, Vietnam (On-Site)
6 Months ago
Nintendo - Experiential Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
1 Month ago
Crunchyroll - Marketing Science and Analytics Manager

Crunchyroll

Hyderabad, Telangana, India (On-Site)
2 Months ago
Playrix - UA Marketing Producer

Playrix

Montenegro (Remote)
3 Months ago
Nintendo - Influencer Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
8 Months ago
Paypal - Senior Data Scientist, MMM

Paypal

San Jose, California, United States (Hybrid)
4 Months ago
PwC - Consultor SAP - Función Financiera

PwC

Madrid, Community Of Madrid, Spain (On-Site)
3 Months ago
Coursera - Customer Marketing Manager - EMEA

Coursera

United Kingdom (Remote)
6 Days ago

Get notifed when new similar jobs are uploaded

About The Company

Coursera Inc. is an American global massive open online course provider. It was founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.

View All Jobs

Get notified when new jobs are added by Coursera

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug