Destiny Principal Producer - Franchise Marketing

Bungie is looking for a Principal Producer, Destiny 2 Franchise Marketing to lead the publishing operations for Destiny 2, working to ensure timely, on-budget, and high-quality go-to-market releases. 

This role will guide the marketing resource management, establish operational best practices, and drive cross-functional alignment within Bungie and PlayStation to support Destiny 2’s go-to-market (GTM) strategy. This position demands a high proficiency of project management methodologies, a deep level of strategic decision-making and the ability to navigate complex collaborative efforts. 

This role reports to the Franchise Marketing Director of Destiny 2 and will be the single primary contact responsible for the game’s publishing production.

RESPONSIBILITIES

• Lead, develop, and continuously improve rituals and process for building, approving (RAPIDs) and executing the GTM
• Collaborate with the Bungie media team, PlayStation and external agencies to ensure the GTM is properly resourced to meet goals and timelines.
• Act as the primary contact and owner for the GTM release roadmap, associated project boards, and workback planning. Manages change for internal and external teams.
• Create and maintain GTM forecasting across marketing, production, and finance pipelines.
• Lead the Request for Proposal (RFP) process in collaboration with PlayStation Creative Studios and manage the contract approval process.
• Organize retrospectives across GTM disciplines analyzing success and organizing findings into executive summaries for leadership.
• Budget Management
• Lead capacity planning for internal teams and external creative partners, balancing workloads and aligning resources with project budgets to ensure efficient execution and cost management.
• Collaborate with the Go-to-Market lead to define and validate budgets for all beats and assets within the GTM for Concept Phase approval
• Collaborate with Finance to draft, administer, and track the Publishing budget on an annual, quarterly, and monthly basis
• Act as the primary owner of franchise marketing budget requests, maintaining the source of truth for the budget and greenlighting projects that are aligned with stakeholders and within budget
• Foster strong relationships among Development, Publishing and PlayStation teams, advocating for the GTM’s needs and ensuring alignment, collaboration, and resolving conflict as needed
• Develop and maintain strong relationships with Bungie and PlayStation publishing disciplines
• Hold internal and external teams accountable to the GTM strategy and tactical plans, addressing issues as they arise and escalating when necessary.
• Proactively identify and resolve misalignments and gaps across Publishing groups.
• Escalate portfolio resourcing conflicts (D2 and Goliath) and risks to Marketing Leaders.
• Serve as a key stakeholder in the Destiny 2 Franchise Marketing Team, ensuring the project aligns with Bungie’s overall portfolio strategy.
• Facilitate knowledge exchange between dedicated and shared teams to leverage expertise and drive continuous improvement.

REQUIRED SKILLS

• Proven leadership experience in AAA games publishing.
• Strong production skills, with the capacity to identify and implement new collaboration, evaluation, and risk-mitigation processes.
• Possess in-depth knowledge of all production pipelines, ensuring seamless integration and coordination across departments to drive efficient project delivery.
• Ability to evaluate and balance opposing creative, schedule, and business needs.
• Expertise in navigating ambiguity and leading teams in dynamic environments.
• Exceptional communication skills across all organizational levels.
• Strong analytical abilities and attention to detail.
• Excellent interpersonal skills and high EQ