Growth Analyst, Marketing

1 Month ago • 2 Years + • Marketing • Data Analyst

Job Summary

Job Description

As a Growth Analyst, Marketing at Zynga, you'll analyze user behavior data to identify growth opportunities across various marketing channels (paid media, social media, influencer campaigns, app stores). You'll analyze A/B testing results, track marketing campaign performance using KPIs (CPI, ROAS, DAU, MAU, LTV), and collaborate with product, creative, and analytics teams. Responsibilities include optimizing campaign performance, providing data-driven insights, and aligning marketing goals with overall game development objectives. The role requires strong analytical skills, data visualization expertise, and excellent communication.
Must have:
  • Analyze user behavior data
  • A/B testing analysis
  • KPI tracking (CPI, ROAS, DAU, MAU, LTV)
  • Advanced SQL skills
  • Data visualization (Tableau, Looker)
  • 2+ years marketing analytics experience
Good to have:
  • Gaming industry experience
  • Experience with Firebase, Appsflyer, or other MMPs

Job Details

Who We Are:

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

GROWTH ANALYST, MARKETING

Interested in being part of a team that impact millions of people? If you're energized by our vision to make the world a better place and you empathize with our players, then read on!

We’re hiring exceptional people to help and grow our game titles— and to dream up new ideas that will reach millions. In this role, you will be working in a fast-paced world with some of the smartest minds in the industry.

What you’ll be doing?

  • Analyze and interpret user behavior data to identify growth opportunities across various marketing channels, including paid media, social media, influencer campaigns, and app stores, in order to drive user acquisition and engagement
  • Help analyze A/B testing on marketing campaigns and creatives to evaluate and identify the most effective strategies for user acquisition, optimizing campaign performance
  • Track and measure marketing campaign performance using key performance indicators (KPIs) such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Daily Active Users (DAU), Monthly Active Users (MAU), and Player Lifetime Value (LTV), providing insights for optimization
  • Collaborate with product, creative, and analytics teams to ensure alignment between marketing goals, user acquisition strategies, and overall game development objectives

What you need?

  • Bachelor's or master’s degree in Data Science, Statistics, Computer Science, Mathematics, or a related field
  • 2+ years of experience in marketing analytics, preferably within the gaming industry
  • Experience with performance marketing analytics platforms, such as Firebase, Appsflyer, or other MMPs (Mobile Measurement Partners), is a valuable asset.
  • Advanced SQL skills and experience with different programming languages
  • Experience with data visualization tools (e.g., Tableau, Looker)
  • Strong analytical mindset with the ability to translate data into actionable insights
  • Excellent communication and presentation skills

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

Similar Jobs

Magic Games - Data Analyst

Magic Games

İstanbul, İstanbul, Türkiye (On-Site)
8 Months ago
Metacore - Data Analyst, Merge Mansion

Metacore

Helsinki, Uusimaa, Finland (Hybrid)
2 Months ago
The Walt Disney Company - Jr. Analyst, Content Analytics

The Walt Disney Company

Buenos Aires, Buenos Aires, Argentina (On-Site)
1 Week ago
Avalanche Studios Group - Senior Data Scientist

Avalanche Studios Group

Stockholm, Stockholm County, Sweden (On-Site)
5 Hours ago
Fortis Games - Marketing Operations Manager

Fortis Games

Canada (On-Site)
1 Week ago
Razer - Channel Marketing Specialist - FRITES & SOUTH

Razer

(Remote)
4 Months ago
Assystems - Technicien électronique confirmé H/F

Assystems

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
3 Months ago
Logitech - TW Gaming Assistant Marketing Manager

Logitech

Taipei City, Taiwan (Hybrid)
1 Month ago
Assystems - Référent Ingénierie Système et Outils Digitaux - H/F

Assystems

Courbevoie, Île-de-France, France (On-Site)
3 Months ago
Assystems - Technicien Systèmes de Sûreté H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

The Walt Disney Company - Director, Marketing Reporting & Analysis

The Walt Disney Company

Santa Monica, California, United States (On-Site)
1 Month ago
Le Collectionist - Lead Data Engineer (H/F/X) - CDI - Paris

Le Collectionist

Paris, Île-de-France, France (On-Site)
6 Months ago
Gameplay Galaxy - Data Scientist

Gameplay Galaxy

(Remote)
1 Day ago
Warner Bros Games - Senior Data Engineer

Warner Bros Games

Sterling, Virginia, United States (Hybrid)
2 Days ago
Warner Bros Games - Senior Manager, Data Platform & AWS Infrastructure - (Streaming)

Warner Bros Games

Hyderabad, Telangana, India (Hybrid)
1 Month ago
Warner Bros Games - Senior Manager, Analytics Engineering

Warner Bros Games

Hyderabad, Telangana, India (Hybrid)
3 Weeks ago
Aristocrat Gaming - Product Manager

Aristocrat Gaming

Montreal, Quebec, Canada (Hybrid)
1 Week ago
The Walt Disney Company - Senior Manager, Marketing Planning & Analytics

The Walt Disney Company

New York, New York, United States (On-Site)
1 Month ago
Jellyfish - Senior Analytics Manager (GTM/GA4)

Jellyfish

Melbourne, Victoria, Australia (Hybrid)
3 Months ago
Warner Bros Games - WB Games Sales Planning & Analysis Intern

Warner Bros Games

Burbank, California, United States (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in İstanbul, Türkiye

Boombit - Video Producer

Boombit

İzmir, İzmir, Türkiye (On-Site)
2 Months ago
USE Insider - Senior Software Engineer (Golang)

USE Insider

İstanbul, İstanbul, Türkiye (Remote)
3 Months ago
Trendyol - Category Intelligence & Planning Professionals - NonFashion Category

Trendyol

İstanbul, Türkiye (Hybrid)
3 Months ago
Trendyol - Marketplace Development Leaders

Trendyol

İstanbul, İstanbul, Türkiye (Hybrid)
3 Months ago
Good Job Games - 2D Artist

Good Job Games

İstanbul, Türkiye (On-Site)
4 Months ago
USE Insider - Customer Education Specialist

USE Insider

İstanbul, İstanbul, Türkiye (Hybrid)
3 Months ago
Gulliver's Games - Data Analyst/Engineer

Gulliver's Games

İstanbul, Türkiye (On-Site)
4 Months ago
Trendyol - Backend Developer

Trendyol

İzmir, İzmir, Türkiye (Hybrid)
3 Months ago
USE Insider - People and Culture / Tech Recruiter

USE Insider

İstanbul, İstanbul, Türkiye (On-Site)
3 Months ago
USE Insider - People and Culture / Global Recruiter (Hybrid)

USE Insider

İstanbul, İstanbul, Türkiye (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Assystems - Chargé d'affaires Electricité H/F

Assystems

Cattenom, Grand Est, France (On-Site)
3 Months ago
Mattel  Inc  - Marketing Data Coordinator

Mattel Inc

Mississauga, Ontario, Canada (On-Site)
1 Month ago
Rovio Entertainment Corporation - Lead Performance Marketing Manager

Rovio Entertainment Corporation

Barcelona, Catalonia, Spain (Hybrid)
5 Months ago
Playrix - UA Marketing Producer

Playrix

Montenegro (Remote)
3 Months ago
Tencent - Senior Marketing Manager I

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Ubisoft - Brand Manager Assistant

Ubisoft

Paris, Île-de-France, France (On-Site)
6 Days ago
Razer - Product Marketing Specialist

Razer

Tokyo, Japan (Hybrid)
3 Months ago
Hasbro - Brand Manager - Monopoly, Clue and Licensed Games

Hasbro

Rhode Island, United States (On-Site)
2 Weeks ago
Universal Music - Coordinator, Global Communications

Universal Music

Beverly Hills, California, United States (On-Site)
1 Week ago
Power Integrations - Product Marketing Manager

Power Integrations

Bengaluru, Karnataka, India (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Explore gaming industy jobs in one of the leading Game Studios.

İstanbul, Türkiye (Hybrid)

Bengaluru, Karnataka, India (On-Site)

London, England, United Kingdom (On-Site)

İstanbul, Türkiye (Hybrid)

London, England, United Kingdom (Hybrid)

Austin, Texas, United States (Hybrid)

Bengaluru, Karnataka, India (On-Site)

İstanbul, Türkiye (On-Site)

Barcelona, Catalonia, Spain (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by Zynga

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug