Growth Analyst, Marketing

2 Months ago • 2 Years + • Marketing • Data Analyst

Job Summary

Job Description

As a Growth Analyst, Marketing at Zynga, you'll analyze user behavior data to identify growth opportunities across various marketing channels (paid media, social media, influencer campaigns, app stores). You'll analyze A/B testing results, track marketing campaign performance using KPIs (CPI, ROAS, DAU, MAU, LTV), and collaborate with product, creative, and analytics teams. Responsibilities include optimizing campaign performance, providing data-driven insights, and aligning marketing goals with overall game development objectives. The role requires strong analytical skills, data visualization expertise, and excellent communication.
Must have:
  • Analyze user behavior data
  • A/B testing analysis
  • KPI tracking (CPI, ROAS, DAU, MAU, LTV)
  • Advanced SQL skills
  • Data visualization (Tableau, Looker)
  • 2+ years marketing analytics experience
Good to have:
  • Gaming industry experience
  • Experience with Firebase, Appsflyer, or other MMPs

Job Details

Who We Are:

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

GROWTH ANALYST, MARKETING

Interested in being part of a team that impact millions of people? If you're energized by our vision to make the world a better place and you empathize with our players, then read on!

We’re hiring exceptional people to help and grow our game titles— and to dream up new ideas that will reach millions. In this role, you will be working in a fast-paced world with some of the smartest minds in the industry.

What you’ll be doing?

  • Analyze and interpret user behavior data to identify growth opportunities across various marketing channels, including paid media, social media, influencer campaigns, and app stores, in order to drive user acquisition and engagement
  • Help analyze A/B testing on marketing campaigns and creatives to evaluate and identify the most effective strategies for user acquisition, optimizing campaign performance
  • Track and measure marketing campaign performance using key performance indicators (KPIs) such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Daily Active Users (DAU), Monthly Active Users (MAU), and Player Lifetime Value (LTV), providing insights for optimization
  • Collaborate with product, creative, and analytics teams to ensure alignment between marketing goals, user acquisition strategies, and overall game development objectives

What you need?

  • Bachelor's or master’s degree in Data Science, Statistics, Computer Science, Mathematics, or a related field
  • 2+ years of experience in marketing analytics, preferably within the gaming industry
  • Experience with performance marketing analytics platforms, such as Firebase, Appsflyer, or other MMPs (Mobile Measurement Partners), is a valuable asset.
  • Advanced SQL skills and experience with different programming languages
  • Experience with data visualization tools (e.g., Tableau, Looker)
  • Strong analytical mindset with the ability to translate data into actionable insights
  • Excellent communication and presentation skills

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

Similar Jobs

Socialpoint - ASO Specialist

Socialpoint

Barcelona, Catalonia, Spain (Hybrid)
3 Weeks ago
PlayStation Global - Senior UX Researcher

PlayStation Global

United States (Hybrid)
3 Weeks ago
PlaySide - Paid Media Specialist

PlaySide

Victoria, Australia (On-Site)
1 Day ago
King - Senior Data Scientist

King

Barcelona, Catalonia, Spain (On-Site)
1 Day ago
Wildlife Studios - IT Cloud Planning Analyst

Wildlife Studios

São Paulo, State Of São Paulo, Brazil (On-Site)
2 Months ago
Dream Games - Brand Marketing Specialist (New Grad)

Dream Games

London, England, United Kingdom (On-Site)
1 Month ago
Aristocrat Gaming - Affiliate Acquisition Strategist

Aristocrat Gaming

Manchester, New Hampshire, United States (Remote)
6 Days ago
PwC - Management group Reporting ESG | Banque | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
4 Months ago
Sinch - Sr. Product Marketing Manager, Sinch Messaging

Sinch

United States (Remote)
1 Week ago
Onward Search - Digital Copywriter (Contract)

Onward Search

Westwood, Massachusetts, United States (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Warner Bros Games - Staff Software Engineer - Data

Warner Bros Games

Bengaluru, Karnataka, India (Hybrid)
5 Days ago
My Fitness Pal - Data Analytics Engineer III

My Fitness Pal

United States (Remote)
1 Month ago
Paytm - DevOps (Data DevOps) - Lead DevOps Engineer

Paytm

Noida, Uttar Pradesh, India (On-Site)
4 Months ago
Fortis Games - Head of Analytics

Fortis Games

Canada (On-Site)
1 Month ago
Dream Sports - Manager - Business Analytics

Dream Sports

Mumbai, Maharashtra, India (On-Site)
3 Months ago
Electronic Arts - BI UI/UX Designer

Electronic Arts

Montreal, Quebec, Canada (Remote)
4 Months ago
Aristocrat Gaming - Data Product Team Leader

Aristocrat Gaming

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
1 Month ago
The Walt Disney Company - Manager, Marketing Finance (DTC Finance Team)

The Walt Disney Company

New York, New York, United States (On-Site)
1 Month ago
Fortis Games - Head of Analytics

Fortis Games

United States (On-Site)
1 Month ago
Deliveroo - Site Manager

Deliveroo

Manchester, England, United Kingdom (On-Site)
1 Day ago

Get notifed when new similar jobs are uploaded

Jobs in İstanbul, Türkiye

Bigger Games - Game Artist

Bigger Games

İstanbul, Türkiye (On-Site)
8 Months ago
USE Insider - Senior iOS Developer

USE Insider

İstanbul, İstanbul, Türkiye (Remote)
4 Months ago
SciPlay - Full Stack Developer

SciPlay

İstanbul, İstanbul, Türkiye (Hybrid)
2 Months ago
Boombit - Publishing Operations Associate

Boombit

İzmir, İzmir, Türkiye (On-Site)
6 Months ago
Trendyol - Developer in Test

Trendyol

Ankara, Ankara, Türkiye (Hybrid)
4 Months ago
USE Insider - People and Culture / Recruiter (Hybrid)

USE Insider

İstanbul, İstanbul, Türkiye (On-Site)
4 Months ago
Blockville Digital Assets - Corporate Communications Manager

Blockville Digital Assets

İstanbul, Türkiye (On-Site)
7 Months ago
Codeway - QA Manager

Codeway

İstanbul, Türkiye (On-Site)
1 Month ago
Trendyol - Senior Software Engineer - Machine Learning

Trendyol

İzmir, İzmir, Türkiye (Hybrid)
4 Months ago
RoofStack - Senior Backend Developer

RoofStack

İstanbul, İstanbul, Türkiye (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Zazz - Outbound Marketing Specialist

Zazz

(Remote)
2 Days ago
The Walt Disney Company - Partnership Marketing Manager

The Walt Disney Company

Burbank, California, United States (On-Site)
5 Days ago
Mistplay - Principal Product Marketing Manager

Mistplay

Montreal, Quebec, Canada (Hybrid)
1 Day ago
bosh group india - Assistant Manager/Deputy Manager -Marketing_MPIN

bosh group india

Karnataka, India (On-Site)
1 Month ago
Assystems - Ingénieur gestion de projets / PMO H/F

Assystems

Bruyères-le-Châtel, Île-de-France, France (On-Site)
3 Months ago
KBG Blockchain Game Studios - Marketing Manager

KBG Blockchain Game Studios

Thành Phố Hồ Chí Minh, Vietnam (On-Site)
7 Months ago
Niantic - Emerging Markets Manager, LATAM

Niantic

San Francisco, California, United States (Hybrid)
2 Months ago
Com2us Corporation - Application Pool

Com2us Corporation

Berlin, Berlin, Germany (On-Site)
5 Months ago
Gameopedia - Marketing Director

Gameopedia

Norway (Hybrid)
2 Months ago
King - 2025 Summer Internship - Performance Marketing Intern

King

London, England, United Kingdom (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Explore gaming industy jobs in one of the leading Game Studios.

İstanbul, Türkiye (Hybrid)

Bengaluru, Karnataka, India (On-Site)

London, England, United Kingdom (On-Site)

İstanbul, Türkiye (Hybrid)

London, England, United Kingdom (Hybrid)

Austin, Texas, United States (Hybrid)

Bengaluru, Karnataka, India (On-Site)

İstanbul, Türkiye (On-Site)

Barcelona, Catalonia, Spain (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by Zynga

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug