Demand Generation Manager

We are looking for a dynamic Demand Generation Manager to assist with our business growth.

Role and responsibilities:

• Minimum 6-7 years of experience in marketing driven demand generation.
• Take complete ownership of demand generation targets.
• The responsibilities would be two-fold:

a) Develop and execute multi-channel paid campaigns for customer acquisition, utilizing platforms such as LinkedIn and Google Ads.

b) Develop, launch and manage email marketing campaigns to generate a pipeline of qualified leads from new and existing accounts.

• Conduct A/B testing and experiments to improve conversion rates and user engagement.
• Monitor and report on B2B budget performance, making necessary adjustments for optimized campaign outcomes.

Candidates must have:

• Excellent written and verbal communication skills.
• Experience with developing and executing B2B demand generation campaigns and achieving pipeline/conversion targets.
• Experience with marketing analytics tools and platforms, such as Google Analytics, Google Ads Editor, SEMrush, and others.