CRM Specialist
Job Summary
Job Description
- Plan & execute CRM communication plans
- Manage end-to-end CRM campaigns
- Coordinate & deliver campaign assets
- Define segmentation strategies
- Analyze performance & report on KPIs
- Experience with Braze
- Data-driven strategies
- Mobile games industry experience
- International experience
3 skills required
Job Details
Craft:
MarketingJob Description:
proven ability to manage large scale strategic marketing projects from
concept to execution, and report on key KPIs, then this is the job for you!
Your Role Within Our Kingdom
We are looking for a skilled CRM specialist with experience in delivering best-
in-class CRM campaigns using segmentation and personalization techniques.
You will manage and coordinate multi-channel strategic projects across several
channels, supporting key initiatives such as Seasons and Partnerships within
Candy Crush Saga.
As part of the Consumer Marketing team, you will help deliver and optimize a
world-class experience for our players by briefing, executing, and monitoring
messaging campaigns that reach hundreds of millions of players worldwide.
You will be the point of contact for operating campaigns, responsible for
building recommendations, planning, and executing best-in-class campaigns.
You will thrive in a creative, challenging, and collaborative environment,
where your energy, ideas, and expertise will be highly valued.
Key responsibilities:
- Plan and execute the CRM communications plan, ensuring alignment
- with pre-set goals and strategic initiatives.
- Manage end-to-end CRM campaigns, including briefing, execution,
- monitoring, and optimization across Candy Crush Saga and all
- owned channels (push notifications, in-app messaging, videos, and
- emails).
- Coordinate and deliver campaign assets, such as graphics, copy, and
- translations, while ensuring seamless execution.
- Define segmentation strategies and set up campaigns in CRM
- systems to maximize effectiveness and engagement.
- Analyze performance metrics, extract key insights, and iterate to
- enhance future campaign effectiveness while reporting on key KPIs
- (monetization, engagement, and reach).
- Leverage Braze as a super-user, driving automation and
- transformation of CRM capabilities for scheduled and automated
- campaigns.
Skills to Create Thrills
work together to deliver a unique player experience. Highly creative yet
strategic, you use a mix of intuition, data analysis, and player insights in
your day-to-day work. You recognize what content resonates with players and
how quality and targeting can enhance engagement and loyalty.
What you’ll bring:
- A couple of years of relevant work experience using CRM campaign
- management tools (Braze preferred)
- Experience in using data driven strategies to drive CRM performance
- Experience in Monitoring and reporting on CRM campaign
- effectiveness, providing recommendations for improvement.
- Proven track record of managing impactful marketing campaigns (be
- prepared to share some case studies with us),
- Background in a digital business with a broad customer base.
- Excellent English writing, editing and communication skills
- Bonus Points
- Solid understanding for the mobile games industry
- International experience is a plus—even Antarctica has Candy Crush
- players!
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people that share the
same idea of what makes a good workplace great. No matter where you’re
from, it’s all about what we can achieve together when creating truly
magical moments for all our players. That’s why we hire all sorts of talent -
because a great saga needs all sorts of heroes.
Want to join our Kingdom?
About King
At King, we're Making the World Playful. Heard of Candy Crush? We're the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.
A Great Saga Needs All Sorts of Heroes
King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.
Making the World Playful
Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?
Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.
So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.
Applications need to be in English.
Discover King at careers.king.com
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About The Company
At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it and loads of other sweet games like Farm Heroes.
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