ASO Specialist

Your Key Responsibilities:

• Develop, manage, and execute best-in-class ASO strategies across the App Store (Apple) and Google Play Store (Android);
• Creation, maintenance, and optimization of all elements of app store presence which includes text, asset, and keyword definition – in multiple languages;
• Test, track and optimize AB tests on the app stores for increased download conversion rate and increased store page traffic, while staying on brand and relevant to each game’s USPs;
• Work closely with UA on identifying, planning, executing, and measuring opportunities to stimulate organic growth;
• Conduct regular competitive analysis in our key markets;
• Create reporting dashboards for key stakeholders across the organization;
• Stay up to date with the latest ASO and digital marketing trends and best practices.

A Successful Candidate Must Have:

• 2+ years of experience in a similar role;
• Proven knowledge of mobile platforms and technologies;
• In-depth understanding of the different App stores and their processes;
• Excellent analytical, organizational, time management, and written communication skills;
• Ability to coordinate projects, set priorities, take responsibility, and manage tasks independently;
• Comfortability collecting information and feedback from across the business, ability to come up with or identify innovative ideas, and convert thoughts into actions in a structured manner;
• Passion for the video game industry and knowledge of market trends and styles would be a great advantage.

Salary: From 2500 EUR/month (gross), based on experience and competence