Ad-Tech Operations Specialist

Job Details

Description

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 16 casinos across 11 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. 

Well, what about the team?

The role will involve working across all our UK and Spanish Brands - responsible for driving efficiency, effectiveness, and scalability within the Performance Marketing function. The successful individual collaborates closely with Acquisition teams, Product, Data and technology experts to optimise marketing processes, systems, and campaigns.

They are experts in AdTech platforms and support Marketing teams to track performance and drive continuous improvement and commercial success.

Primary Responsibilities:

• Developing clear and comprehensive requirements to Product Analytics team on maintaining and evolving existing tracking setup for web and native apps across UK and Spain
• Working closely with key platforms such as Google and Meta to inform and shape joint technical and business plans to drive commercial performance.
• Key contact point with Product Analytics and Data teams for all Ad Tech requirements, backlogs, troubleshooting and issue escalation
• Own and manage Marketing requirements backlogs and prioritisation based on commercial and customer success
• Training – new users and regular refreshers for existing team
• Key point of contact within Performance Marketing with our platforms to ensure our usage is within the commercial agreements and that we maximise the use of our existing tooling
• Support Auditing & Management of the granular aspect of our tag management set up to enable meaningful data capture and accurate reporting

Additional Responsibilities:

• Self-serve integration between Tealium and 3rd party platforms where no Product integration is required
• Supporting and facilitating marketing technical documentation production and upkeep
• Delivering and supporting the development of key governance and processes around marketing campaigns tagging structure and URL templating
• Support for updating and testing implementations when vendors/publishers update their products or when our requirements change

• Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack and for end users.
• Support and keep track of QA status on new launches for all tracking and acquisition data integration pipelines
• Project ownership and delivery

You have:

• Experience with reporting on analytics data and other marketing KPIs using Data visualisation suites like Google Data Studio or similar
• Proven working experience with Tealium IQ and Tealium AudienceStream (managing libraries, creating extensions, load rules, tag mapping, audience management)
• Proven experience with Appsflyer, Funnel.io or similar platforms
• Experience with integrating web and apps Marketing Tech such as web experimentation tools, fraud detection, web analytics, generic conversion tags
• Applied experience with attribution methodologies
• Ability to work independently and as part of a hybrid-remote team
• Strong communication skills and the ability to work in a multi-discipline marketing team

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

#LI-DS2

Qualifications