Product Marketing Manager
Job Summary
Job Description
Paytm seeks a Product Marketing Manager to lead merchant business marketing. Responsibilities include crafting strategies for product adoption, engagement, and retention; collaborating with cross-functional teams; conducting market research and competitor analysis; designing and executing go-to-market strategies; developing and implementing marketing campaigns (email, WhatsApp, etc.); creating compelling content (case studies, presentations, etc.); monitoring campaign performance; and utilizing data analysis to refine strategies. The ideal candidate possesses a Master's degree from a Tier 1 college (IIM/ISB/MICA or equivalent) and 3-4 years of experience in product marketing, preferably in a B2B or merchant-centric business. Strong analytical, communication, and project management skills are essential.
Must have:
- Master's degree from Tier 1 college
- 3-4 years in product marketing (B2B preferred)
- Strong analytical & communication skills
- Experience in Go-to-Market strategy
- Campaign development & execution
Good to have:
- Familiarity with digital marketing tools
- CRM platform & product analytics tools experience
- Experience in FMCG or Consumer Tech
Perks:
- Competitive salary and benefits
- Work with a leading Indian brand
- Dynamic work environment
- Professional growth opportunities
3 skills required
Job Details
Role-Product Marketing Manager
Exp- 5-8 years
Qualification: MBA / Masters in Marketing or Comms from Premier B Schools
Target Industry: FMCG or Consumer Tech such as Samsung, Amazon, ITC, etc.
Location - Sector-98, Noida (WFO) 5 Days (Shift 10-7)
About Paytm: Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role:
We are seeking a dynamic and results-driven Product Marketing Manager to lead the marketing efforts for our merchant business. You will be instrumental in crafting strategies that drive product adoption, engagement, and retention among merchants. You will collaborate with cross-functional teams to align product positioning with market needs and execute impactful campaigns to grow the merchant base.
Key Responsibilities:
Product Positioning & Messaging:
- Develop and refine product positioning, messaging, and value propositions tailored to merchant audiences.
- Ensure alignment with the brand narrative and target market needs.
Market Research & Insights:
- Conduct market and competitor analysis to identify trends, opportunities, and gaps in the merchant ecosystem.
- Gather merchant feedback to shape marketing strategies and product development.
Go-to-Market Strategy:
- Design and execute go-to-market strategies for new product features or launches targeting merchants.
- Collaborate with sales, product, and design teams to ensure smooth rollouts.
Demand Generation:
- Develop and implement campaigns (email marketing, whatsapp campaigns, etc.) to drive merchant acquisition and engagement.
- Optimize campaigns based on performance metrics and feedback.
Content & Collateral Creation:
- Create compelling content such as case studies, presentations, videos, and blogs to educate and inspire merchants.
- Equip the sales team with high-impact sales enablement tools.
Performance Tracking:
- Monitor and analyze campaign performance and product usage metrics to measure success.
- Generate actionable insights to refine marketing strategies.
Qualifications & Skills:
- Educational Background: Master's degree from a Tier 1 college (IIM/ISB/MICA or equivalent).
- Experience: 3-4 years in product marketing, preferably in a B2B or merchant-centric business.
- Analytical Skills: Strong ability to analyze data, market trends, and user behavior to inform marketing strategies.
- Communication: Exceptional written and verbal communication skills with an aptitude for storytelling.
- Project Management: Proven track record of managing cross-functional projects and meeting deadlines.
- Technical Acumen: Familiarity with digital marketing tools, CRM platforms, and product analytics tools.
- Creativity: Out-of-the-box thinking to craft innovative campaigns that resonate with merchants.
Why Join Us?
- Be part of a fast-growing team dedicated to empowering merchants.
- Opportunity to shape the product marketing strategy for a high-impact business vertical.
- Collaborative work environment that encourages innovation and professional growth.
Benefits:
Competitive salary and benefits package
Opportunity to work with a leading brand in the Indian market
Dynamic and challenging work environment
Opportunities for professional growth and development
To Apply: via Linkedin only.
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