Senior Director of Digital Marketing and Operations

3 Weeks ago • 10 Years + • Marketing

Job Summary

Job Description

The Senior Director of Digital Marketing and Operations will collaborate with the CMO and VP of Global Marketing to lead digital marketing initiatives (strategy to execution across PPC, SEO, etc.), manage the website and social media presence, and lead marketing operations for efficiency and continuous improvement. This hybrid role blends strategic leadership and operational oversight, ensuring seamless execution, tracking, and optimization of marketing campaigns to enhance brand awareness, drive customer engagement, and support revenue growth across gaming and digital experience industries. Responsibilities include developing and implementing digital marketing strategies, managing multi-channel campaigns, leading website and social media efforts, optimizing marketing operations and technology, analyzing data and reporting on performance, and managing a team of digital marketing professionals. The ideal candidate will have 10+ years of experience in digital marketing and strategy roles, proven success in B2B, strong analytical and leadership skills, and experience managing diverse digital marketing teams.
Must have:
  • 10+ years digital marketing experience
  • Proven track record of driving growth in B2B
  • Strong analytical and leadership skills
  • Experience managing diverse digital marketing teams
  • Expertise in leveraging data and analytics
  • Develop and implement digital marketing strategies
  • Manage multi-channel marketing campaigns
  • Lead website and social media efforts
Good to have:
  • MBA
  • Google Analytics Certification

Job Details

Summary

As the Senior Director of Digital Marketing and Operations, you will collaborate with the CMO and Vice President of Global Marketing to lead our digital marketing initiatives (strategy through to PPC, SEO, and more), manage our website and social properties, and lead our marketing operations to drive efficiency, scale, and continuous improvement of all marketing campaigns and activities. This hybrid role combines strategic leadership with operational oversight, ensuring the seamless execution, tracking and optimization of marketing campaigns that enhance brand awareness, drive customer engagement, and support revenue growth across all lines of business in both the gaming and digital experience industries.

Responsibilities

Digital Marketing Strategy

  • Develop and implement a comprehensive digital marketing strategy aligned with GlobalStep’s business objectives. Oversee all digital marketing channels, including website, blogs, emails, and social media, ensuring brand consistency and effective audience engagement.
  • Stay abreast of competitive digital efforts along with emerging digital trends and technologies to ensure GlobalStep leverages emerging digital technologies and trends for continuous improvement of the digital customer experience.

Campaign Management

  • Partner with VP Global Marketing to plan, integrate, execute, and optimize multi-channel digital marketing campaigns to drive lead generation and customer acquisition.
  • Collaborate with internal teams and external vendors to develop, implement, and evaluate promotional activities.
  • Build and manage the marketing and sales tech stacks to leverage automation, real-time reporting and analysis and detailed success tracking
  • Develop and implement A/B testing strategies to optimize campaigns for exceeding KPIs

Website and Social Media

  • Lead the activation of our brand refresh across all websites and social properties to ensure consistency of brand and a frictionless customer experience across all touchpoints
  • Build and manage team to engage customers, prospects and all stakeholders across the company’s social channels.

Marketing Operations and Technology Stack Management

  • Design and implement processes and workflows that enable marketing teams to execute their daily tasks efficiently. Curate and integrate the best applications and technologies to support each step in the process.
  • Oversee the selection, implementation, and management of marketing technologies, including marketing automation platforms and CRM systems. Ensure seamless integration and optimal utilization of these tools to enhance marketing efficiency.

Data Analysis and Reporting

  • Monitor and analyze marketing performance metrics to measure ROI and KPIs. Provide regular reporting to internal and external stakeholders, offering insights and recommendations for continuous improvement and maximizing ROI
  • Analyze paid and organic campaign performance metrics to inform data-driven decision-making.

Team Leadership

  • Manage and mentor a team of digital marketing, web development, project management and marketing operations professionals. Foster a culture of continuous learning and improvement, encouraging the adoption of best practices and innovative approaches.

Requirements

  • Experience: 10+ years in digital marketing and strategy roles (prior director-level experience required), with a proven track record of driving growth in B2B industries.
  • Strategic Vision: Exceptional ability to translate business objectives into actionable marketing strategies.
  • Analytical Acumen: Expertise in leveraging data and analytics to inform decision-making and measure marketing effectiveness.
  • Leadership: Strong leadership and team-building skills with the ability to inspire and develop talent. Specific experience managing a diverse team of digital marketers, including experts in paid search, SEO, and SEM as well as digital agencies is a requirement.
  • Education: Bachelor’s degree in marketing, Business Administration, or a related field. MBA a plus.

General Technical Skills

  • Knowledge of and familiarity with CRM lead management and related digital tools (such as Pardot, HubSpot, Marketo, Salesforce.com, LinkedIn Sales Navigator, HootSuite, and leading email marketing platforms).
  • Deep experience with the leading digital and social marketing platforms (such as Google and LinkedIn). Including familiarity with advertising technology platforms (such as Google Ads and AdRoll).
  • Certifications: Certification in Google Analytics.

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About The Company

GlobalStep focuses on the success of its clients’ digital products, applications and platforms through a comprehensive ecosystem of services that span the full product lifecycle. We enable our clients, from Fortune 100 to start-ups, to drive revenue and create high impact digital experiences. Our services include Product Design, Development and Deployment, Digital Assurance, Product Localization, Analytics & Insights, and Customer Support & Monetization.

Our specialized gaming practice helps over 200 game studios across the world deliver amazing, immersive games to their customers across all platforms. We help develop, test and localize games. Our analytics & insights practice enables game development teams around the world to hone the digital experience to resonate with players. Our player support practice enables engagement and monetization.

With service locations and studios in North America, UK, Europe, and Asia, we have a tightly integrated services model across geographies and lines of services, all fully focused on enabling the success of our clients.

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