Senior Analyst, CRM Analytics

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Senior Analyst, you will monitor, measure, and improve the health and performance of our CRM Marketing. Through cross-functional collaboration and inventive metrics building, you will enable teams across our organization to make smarter, better, and faster decisions.

What you’ll do as a Senior Analyst, CRM Analytics

• Work with a small team of CRM analysts responsible for monitoring business and customer performance for our various product verticals. Example areas include CRM campaign performance, new vertical and state launch planning, high-value customer analysis, state and sports trends, and competitive analysis.

• Work closely with our CRM operations teams to identify areas of opportunity, align on key performance indicators, and measure performance.

• Build and maintain a reporting suite to support critical initiatives.

• Create high-quality presentations to communicate with key stakeholders across the business effectively.

• Design and execute against a testing agenda to advance our overall CRM strategy.

• Partner with operations, engineering, and data science teams to scale and automate core CRM functions.

• Work cross-functionally across operations, promotions, product, and VIP to analyze customer behavior.

What you’ll bring

• At least 3 years of Business Analytics or Data Science experience at a B2C company.

• Experience with SQL, Python, R, or other statistical programming languages.

• Comfortable in fast-paced, results-driven environment.

• Knowledge of statistics and hypotheses testing.

• Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 94,100.00 USD - 117,600.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.