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Product Marketing Manager

Utah, United States (Hybrid)

Product Marketing Manager

2 Months ago • 2-3 Years • Marketing • Product Management

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Job Description

Entrata seeks a Product Marketing Manager with 2-3 years of experience in software marketing. Responsibilities include crafting marketing collateral, developing lead-gen initiatives, and driving market leadership for Entrata's products. Excellent writing skills and strong analytical abilities are essential.

Must have:

Product Marketing
Software Company
Lead Gen
Market Leadership

Good to have:

Sales Enablement
Content Creation
Competitive Research
Event Management

Perks:

Hybrid Work
Comprehensive Benefits

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Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.

Product Marketing at Entrata owns positioning, messaging, customer development and the overall go-to-market strategy for products within the Entrata Operating System. This PMM role collaborates with an excellent team of marketing and product managers in crafting & developing compelling messages, tools and content (presentations, case studies, product videos, customer success stories, thought leadership, etc.) in support of the sales and management teams.

Responsibilities:

Each PMM owns marketing for a specific set of Entrata products and is responsible to work with product management teams to facilitate and create marketing collateral for those products.
Partner with product teams and other departments (Sales & Customer Success) to develop captivating lead-gen initiatives and campaigns
Drive market leadership in the multifamily space through the messaging and positioning of our platform and associated products
Identify and execute on breakthrough product marketing activities that set our products apart
Research, develop, and write content for the website, brochures and all other marketing campaign assets.
Perform competitive research to help drive product positioning and identify differentiators.
Assist in managing sales enablement and adoption programs.
Manage the planning and execution of product content for Entrata customer events. Assist Events team in some logistical preparations and details.

Minimum Qualifications:

Bachelor’s degree or equivalent professional experience
2-3 years product marketing experience (specific experience at a software company is a major plus)
Ability to develop strong relationships with multiple stakeholders. The PMM role sits within the Marketing team, but interfaces often with Product, Sales, and Customer Success.
Proven project management skills, attention to detail and organizational abilities
Excellent writing skills and proven experience in producing product-focused content
Experience in crafting creative messaging, tailored to the needs of the market
Strong analytic and creative problem-solving skills.
Thought leadership among peers on direction, issues and initiatives related to customer acquisition and engagement
Excellent service and communication to other teams in the company

Benefits: Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance. Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families. HSA/FSA options and employer-paid disability benefits provided for eligible employees. Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security. Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs. Family-centric leave policies supporting new parents during significant life events. Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community. Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits. Bi-annual swag drops for employees Currently, Entrata hires in Arizona, Idaho, Nevada, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, Illinois, and Tennessee for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law. It’s a great place to work! Will you join us?

Benefits:

Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.

Family-centric leave policies supporting new parents during significant life events.

Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Bi-annual swag drops for employees

Currently, Entrata hires in Arizona, Idaho, Nevada, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, Illinois, and Tennessee for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law

But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?

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