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Director, Brand & Creative Strategy

Ontario, Canada (Hybrid)

Director, Brand & Creative Strategy

1 Month ago • All levels

About the job

Summary_{By Outscal}

About the job:

Lead brand strategy development & execution for Prodigy Education. Requires extensive brand & creative experience with strong analytical & communication skills. Proven project management & leadership capabilities are essential.

Must have:

Brand Strategy
Creative Experience
Project Management
Leadership Skills

Good to have:

Data Analytics
Change Management
Integrated Campaigns
Content Development

Perks:

Collaborative Environment
Skill Development

Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit www.prodigygame.com to learn more.

With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.

The Director, Brand & Creative Strategy will spearhead the refinement and implementation of a cohesive brand strategy, aligning with Prodigy’s overarching mission and values for its respective customer groups, Teachers, Parents and Players. This involves brand positioning, value propositions and RTBs, while differentiating Prodigy in the market to enhance its reputation and presence. They will oversee the brand identity, ensuring consistency across all marketing channels and touch points, and extending to include partnerships with user experience and product teams. Collaboration with various teams is crucial, as you lead efforts to align brand strategy with organizational goals and foster a customer-centric approach to enhance engagement and brand reputation.

Your Impact

Lead the development of a comprehensive brand strategy that unifies the mission, values, and unique strengths of Prodigy for each of our target customers with consideration for strategic goals and execute best practices
Define and communicate the brand's overarching positioning, messaging, and value proposition, ensuring alignment with the organization's collective vision and goals
Develop performance metrics, establish brand tracking, monitor and analyze the effectiveness of the brand strategy, modify and adjust to create further improvement in performance
Collaborate with marketing teams to strategize integrated campaigns and initiatives that effectively deliver on brand's message and values while driving meaningful engagement and results
Ensure that brand messaging, and the brand tone of voice, are consistent and resonate with all audiences, in all channels
Serve as a brand ambassador within the organization, educating and inspiring staff to embody Prodigy brand values and deliver exceptional service
Provide leadership of a creative team, fostering a collaborative, motivational environment, with a focus on skill development and continuous learning to maximize team effectiveness and growth
Determine the right staffing model, leveraging a mix of in-house, contract and where relevant agency resources to deliver on creative needs for Prodigy
Oversee the development of creative assets that resonate with target audiences and reinforce brand positioning
Oversee a portfolio of content development including but not limited to graphic, video and photography in collaboration with the marketing, product and user experience teams
Accountable for budget and resource management of creative freelancers and agency partners

About You

Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management
Demonstrated ability to think strategically and holistically, with a keen focus on both the big picture and tactical execution, ensuring alignment with organizational objectives
Capacity to analyze complex situations, anticipate future trends, and conceptualize and implement plans to achieve outcomes and drive success
Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives, driving effective decision-making and optimizing outcomes
Proven project management skills, delivering on-time and on-budget deliverables
Change management experience with implementing new brand strategy in a multifaceted, complex environment
Strong interpersonal skills and relationship-building capabilities within cross-functional structures, enabling effective engagement with a diverse range of stakeholders in support of shared objectives

Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.

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About The Company

Prodigy Education

9 Active Jobs

Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating millions worldwide via fun, secure and accessible curriculum-aligned gameplay experiences. At Prodigy Education, we believe maximizing student motivation helps develop a lifetime love of learning. Prodigy’s approach to fun, game-based learning means kids no longer have to choose between homework and playtime.

You’ll be working on products used and loved by millions of students, teachers and parents worldwide. It’s why so many of our team members are proud to be Prodigy.

Not only are our games fun and engaging, they’re also designed to support positive educational outcomes. Helping kids have fun while they learn — what could be more rewarding than that?