Marketing Manager (Loyalty Program)

The Marketing Manager will lead the development of data-driven loyalty program strategies and annual operation plans aiming to drive business growth in terms of MA membership, visitation and park revenue and be responsible for analyzing data, deriving insights, and translating them into actionable initiatives to drive member engagement.

He or she will also be managing a small team to collaborate with cross-functional teams, implement marketing campaigns, monitor program metrics, and stay updated on industry trends to enhance the loyalty program's effectiveness.

Job responsibilities:

• Formulate marketing strategies to drive annual pass (Magic Access) business with effective acquisition and retention tactics
• Assist to plan and execute annual operation plan with customer engagement initiatives and campaigns to members’ visitation and spending, by partnering with cross functional teams, including Revenue Management and Analytic team, Market Strategy Team, Activation Team, CRM Team, Consumer Database Team, and external agencies
• Conduct data analysis and provide insights to drive Magic Access program performance and member engagement
• Utilize data-driven approaches to segment and target members effectively, improving personalized communications and marketing campaigns
• Implement business initiatives and promotional activities through cross-team collaboration
• Monitor and analyze program metrics and KPIs, identifying areas for improvement and recommending actionable solutions
• Support the development of budgets and financial forecasts, ensuring efficient allocation of resources to maximize ROI.
• Conduct regular market research and stay updated on industry trends to recommend innovative approaches for driving business growth through annual pass program

Job Requirements:

• Bachelor’s degree holder, majoring in Marketing or Business, or related disciplines
• Min. of 8-10 years of working experience in loyalty program management and marketing include exposure to driving business growth through customer acquisition, visitation, revenue generation and engagement, preferably within the banking, hospitality or FMCG industry.
• Strong analytical skills with the ability to interpret data, conduct market research, and generate actionable insights to drive business growth through the loyalty program.
• Independent and deliver results under dynamic work environment with strict attention to details
• Strong interpersonal and collaboration skills to solve problems on day-to-day business
• Fluent in written & spoken Cantonese , English & Mandarin

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