Lead User Acquisition - Global

Why does your role matter? 🎖️

As the Lead for User Acquisition (Global), your mission will be to scale our presence in one of the most competitive and exciting markets. You will be required to acquire users—and then acquire even more!

You’ll be at the forefront of designing and executing high-impact strategies to attract and retain users, driving growth for our product in the global market. By leveraging your expertise in data-driven acquisition and marketing innovation, you’ll ensure that our brand not only captures attention but also builds loyalty among users. If you’re ready to make a mark and lead transformative growth, this role is for you!

Wanna Hike? / Introduction 📖

At Hike, we’re breaking new ground in the gaming and tech world, building products that empower people to play, earn, and grow. As a remote-first company, we believe in creating seamless experiences that delight users and drive innovation. Joining us means being part of a transformational journey to scale our presence in the global market and shape the future of gaming.

Hike Code 📝 (Our core cultural values)

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
• Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
• Pro-Sports Team → Strength-based, results-driven with a "team-first" attitude ⚽️
• Customer Obsession → We exist to delight our customers 😃
• Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇‍♀️
• Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
• Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨‍🏫
• Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋‍♂️
• Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀

Do these resonate with you?👍 If so, read on! 📋

Here are the skills & experience we are looking for... ⚙️

• 5+ years of experience in user acquisition, ideally in Mobile Gaming, Web3, Consumer tech, or B2C domains.
• Proven expertise in launching and scaling user acquisition strategies in competitive markets.
• Strong analytical mindset with a track record of leveraging data to optimize performance marketing campaigns.
• Experience working with platforms like TikTok, Twitch, Discord, or other community-driven spaces to build engagement and drive acquisition.
• Deep knowledge of user acquisition channels, including paid ads (Google, Facebook, etc.), influencer collaborations, partnerships, and more.
• Experience with virality strategies, such as referral programs, social sharing campaigns, and creative ways to encourage organic growth.
• Expertise in SEO and ASO, with a strong understanding of how to optimize search rankings and app store visibility to drive discovery.
• Proficiency in ORM techniques to ensure a strong, positive brand presence across platforms and address user feedback effectively.
• Experience with A/B testing and experimentation to refine targeting, messaging, and performance.
• Proficiency with marketing tools such as Clevertap, Branch, Google Ads, and analytics platforms.
• Strong cross-functional collaboration skills, working effectively with creative, product, and marketing teams.
• Comfortable in a fast-paced, remote-first environment with the ability to balance strategic thinking with hands-on execution.

How you’ll make the magic happen... 🔨✨

• Strategy: Create and execute tailored user acquisition strategies to expand our footprint in the U.S. market.
• Strategy: Leverage data insights and market research to refine targeting, positioning, and messaging for campaigns.
• Strategy: Own go-to-market initiatives for new features, ensuring seamless execution and impactful results.
• Strategy: Stay ahead of industry trends to explore new acquisition channels and maintain a competitive edge.
• Strategy: Stay ahead of industry trends to explore new acquisition channels, such as Twitch, Discord, SEO, and ASO, while driving virality to amplify user growth.
• Strategy: Implement ORM strategies to build and sustain a positive brand image in the market.
• Operations: Utilize platforms like TikTok, Twitch and Discord to create community-driven campaigns and foster engagement.
• Operations: Partner with design and creative teams to develop engaging marketing assets that resonate with users.
• Operations: Track, analyze, and optimize campaign performance to maximize efficiency and ROI.
• Operations: Build relationships with external partners and influencers to amplify brand visibility and acquisition efforts.

💰 Benefits → We have tremendous benefits & perks. Check out work.hike.in to know more