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KreditBee - Assistant Social Media Manager - Online Reputation Management

Karnataka, India (On-site)

KreditBee - Assistant Social Media Manager - Online Reputation Management

2 Months ago • All levels • Social Media

About the job

Summary

KreditBee seeks an Assistant Social Media Manager specializing in Online Reputation Management (ORM) and Crisis Communication. Responsibilities include monitoring social media for negative content, developing response strategies for crises, engaging with customers, staying updated on industry trends, and conducting social media audits. The ideal candidate will possess strong social listening skills, proficiency in social CRM tools and analytics, exceptional response drafting skills, and a basic understanding of major social media platforms. Experience managing social media with a focus on ORM is essential, and fintech industry knowledge is preferred.

1 skill required for this role

Test your skills to join the top 1% applicants for this job

communication

Must have:

Strong social listening skills
Proficiency in social CRM tools
Expertise in social analytics
Exceptional response drafting skills
Understanding of major social media platforms
Experience in ORM

Good to have:

Fintech industry knowledge
Content creation skills
Community management experience

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About the job

This job is sourced from a job board.

KreditBee is India's largest fintech lending platform with a current monthly disbursement of over - 2200 Crores. It has 70 Million+ downloads on Google Play Store and over 85 Lakh unique loan customers. The platform offers a range of financial services digitally, including but not limited to Personal Loans, Business Loans, Loans Against Property (LAP), DigiGold investments, Insurance, Credit Score Reports, and Expense Tracker. The group entity also has an in-house RBI-registered NBFC and is Series-D funded by marquee investors such as Premji Invest, Advent International, Motilal Oswal Private Equity, MUFG, and TPG-backed NewQuest.

We are seeking a Social Media Manager with expertise in Online Reputation Management (ORM) and Crisis Communication to safeguard and enhance our brand's image online. The ideal candidate will be responsible for monitoring social media platforms, managing customer engagement, and addressing potential issues before they escalate into crises.

Key Responsibilities

Monitoring Social Media : Actively monitor social media platforms for negative content related to the brand and oversee comments, reviews, and responses.

Managing Escalations : Develop and execute response strategies to address potential crises and escalations, working to enhance and maintain the brand's reputation.

Customer Engagement : Foster positive relationships with customers and followers by responding to queries, addressing concerns, and resolving issues in a timely manner.

Staying Updated : Keep up to date with the latest industry trends, tools, and best practices to improve social media and ORM strategies.

Social Media Auditing : Regularly conduct audits to analyze the brand's online identity and performance on social media.

Key Skills & Competencies

Strong social listening skills to monitor and assess online conversations about the brand.

Proficiency in Social CRM tools for managing customer interactions across social channels.

Expertise in social analytics for measuring and improving social media performance.

Exceptional response drafting skills for handling escalations and crises.

Basic understanding of major social media platforms such as Meta (Facebook/Instagram), YouTube, Twitter, and LinkedIn.

Proficiency in content creation, community management, and using analytics tools to drive results.

Educational & Professional Requirements

A degree in Mass Communication, Mass Media, or a related field.

Familiarity with social listening tools to monitor brand reputation.

Prior experience managing social media with a focus on Online Reputation Management (ORM).

Strong command over written English with excellent communication skills.

Experience or knowledge of the fintech industry is preferred.

(ref:updazz.com)

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About The Company

KreditBee

1 Active Job

KreditBee is a FinTech Platform which facilitates instant personal loans to professionals, where they can avail loans up to ₹4 lakhs as per their requirement. With a strong focus on online tech-based and data-centric KYC, KreditBee envisions solving the financial inclusion gap in the varied demographic segments of the country. The platform is a Series-D funded entity, backed by Advent International, Premji Invest, Motilal Oswal Alternates, TPG-NewQuest, Mitsubishi UFJ Financial Group, ICICI Bank and Mirae Asset Venture Investments. The company serves the credit and other personal finance requirements through its in-house RBI-registered NBFC - Krazybee Services Private Limited (Systemically important NBFC) along with partnerships with over 10 renowned financial institutions. The company currently serves 10 million customers across the country.