Director, Performance Management

4 Months ago • 15-10 Years • Marketing

Job Summary

Job Description

PlayStation is seeking a Director, Performance Management to lead cross-portfolio & performance management functions with 3 strategic pillars of focus: Performance Optimization, Performance Governance, and Leadership. This role requires 15+ years of experience in performance marketing, a history of operating in sophisticated global organizations, and proven experience leading large media budgets.
Must have:
  • Performance Marketing
  • Global Organizations
  • Media Budgets
  • Growth Marketing
Good to have:
  • Entertainment Vertical
  • Marketing Governance
  • Cross-Portfolio Planning
  • Stakeholder Management
Perks:
  • Global Leader
  • Inclusive Environment

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Director, Performance Management (Growth Marketing)

San Mateo, CA or London

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role is a pivotal leadership role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships

Responsibilities:

Leading cross portfolio & performance management functions with 3 strategic pillars of focus;

Performance Optimization:

  • Strategy: accountable for; producing a clear marketing strategy aligned with commercial goals, whilst collaborating with other marketing function to ensure its successful execution.
  • Media Planning: Responsible for defining a clear media plan, including media budget management & providing recommendations for media allocation (mix/channel/markets)
  • Budgeting/Forecasting: Translate strategies into detailed annual, quarterly & monthly budgets (split by product/service campaigns & regions). Work closely with Finance to update forecasts on a regular basis & provide recommendations for budget re-allocation
  • Reporting: Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all marketing channels to support company’s growth targets and drive future strategies.
  • Measurement; partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to supervise and improve channel performance & evolve marketing attribution and incrementality.
  • Experimentation; responsible for building and defining a clear experimentation agenda & roadmap across store and services, ensuring tests are linked to business goals & commercial plans.

Performance Governance:

  • Market Optimization; Work with territory marketing teams, to spot and act on demand opportunities within individual markets to improve growth.
  • Cross portfolio planning; Work with vertical & horizontal marketing teams to ensure there is holistic planning of activity (across portfolio & vertical).

Leadership

  • Leadership: Building, leading & developing a small team of growth marketing specialists across multiple geographic locations.
  • Stakeholder Management: Be the main point of contact & marketing lead for key vertical commercial & Marketing stakeholder teams from manager to SVP level.

Qualifications:

  • 15+ years in performance marketing roles preferably across the entrainment vertical
  • A history of successfully operating in sophisticated global organizations and being able to influence growth
  • A background of performance management and marketing governance
  • Have worked in roles leading large media budgets 
  • A strong leader who has led geographically dispersed teams
  • Comfortable leading senior (VP/C-level) executive stakeholders

 

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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