Director of Marketing, PlaySWEEPS

Responsibilities

• Develop and execute the overarching marketing strategy for the sweepstakes business, ensuring alignment with business goals.
• Adopt a holistic approach to planning and strategizing, leveraging dynamic and agile methodologies to cross social casino and sweepstakes funnels, as well as mobile-to-web user flows.
• Lead user acquisition (UA) efforts across paid media, affiliate marketing, and cross-promotion, focusing on driving scalable and sustainable growth.
• Collaborate closely with product teams to ensure seamless integration of marketing efforts with product roadmaps and features.
• Design and implement mobile-to-web measurement workflows, enabling effective tracking of user behavior and campaign performance across platforms.
• Establish and nurture partnerships with affiliates, influencers, and media platforms to drive reach and visibility.
• Build and manage a high-performing marketing team, fostering a culture of innovation, ownership, and accountability.
• Stay ahead of industry trends, particularly in the sweepstakes and real-money gaming sectors, to innovate and adapt strategies.
• Work cross-functionally with analytics, product, and CRM teams to design and implement data-driven marketing campaigns.
• Create and implement frameworks for campaign attribution and measurement, ensuring a clear understanding of performance impact.
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• Serve as a brand ambassador and advocate for the business unit in external events, partnerships, and forums.

• 7+ years of experience in marketing, with a focus on sweepstakes, real money gambling, or a related field.
• Proven expertise in user acquisition, digital media, and cross-promotion strategies.
• Experience managing large-scale performance marketing budgets with a strong track record of ROI optimization.
• 5+ years in leadership roles, with a demonstrated ability to build and manage high-performing teams.
• Proficiency in SAN campaigns, programmatic advertising, affiliate marketing, and CRM strategies.
• Exceptional analytical skills, with experience using advanced tools like Google Analytics, SQL, Tableau, or similar.
• Strong communication and interpersonal skills, capable of influencing both internal stakeholders and external partners.
• Ability to navigate legal and compliance considerations related to real-money gaming and sweepstakes marketing.
• Comfortable working with U.S. teams and stakeholders across different time zones.

Preferred Qualifications

• Experience in launching and scaling sweepstakes or real-money games.
• Expertise in SEO, SEM, ASO, and influencer marketing.
• Familiarity with AI tools for campaign optimization and personalization.
• Deep understanding of audience behavior specific to sweepstakes or gambling markets.

Why Join Us?

This is an exciting opportunity to spearhead the marketing efforts for a new and strategic business unit. You’ll have the chance to make a significant impact, shape the future of our brand, and lead a talented team in an innovative and fast-growing market.