Coordinator, Global Digital Marketing

2 Weeks ago • 1-2 Years

About the job

Summary_{By Outscal}

This role requires a digitally savvy individual with 1-2 years of experience in digital marketing, social media, or digital content creation within the music or entertainment industry. Strong knowledge of pop culture, social media platforms, and digital content trends is crucial. Experience building digital audiences and creating impactful, fan-driven campaigns is essential.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Capitol Music Group is seeking a digitally savvy, pop culture-obsessed, and highly organized Digital Coordinator for our Global Marketing team. This role is ideal for a creative and analytical thinker who thrives in a fast-paced, digital-first environment. The ideal candidate will have demonstrable experience in short-form content strategy, data analytics, audience acquisition, and fandom building across global markets. You will support the SVP of Global Marketing and the broader team by helping to implement innovative digital strategies that resonate with diverse audiences and drive engagement across various platforms. A passion for staying ahead of trends in social media, digital content, and pop culture is essential.

How you’ll CREATE:

Digital Strategy & Execution: Collaborate with the global marketing team to develop and execute cutting-edge digital strategies that prioritize audience acquisition, engagement, and growth, with a focus on short-form content and viral moments.
Pop Culture & Trend Analysis: Stay ahead of emerging digital trends, fan behavior, and the latest developments in pop culture to ensure all campaigns are timely, relevant, and resonate with target audiences globally.
Audience Growth & Fandom Development: Drive the acquisition and growth of digital audiences through innovative digital campaigns that build loyal fan bases and foster strong communities around key artists and releases.
Data-Driven Insights: Compile, analyze, and present performance data across digital platforms, providing insights into content performance, audience behavior, and key market trends. Use tools like Chart Metric, Spot On Track, and other third-party platforms to guide digital marketing decisions.
Creative Content Collaboration: Support content ideation and creation, collaborating with artists, influencers, and creators to generate engaging content for platforms like TikTok, Instagram, YouTube Shorts, Reddit, Discord, and X (formerly Twitter).
Global Coordination: Serve as a key point of contact between global marketing leads, ensuring smooth execution of digital initiatives across markets and time zones, with a deep understanding of global audience nuances.
Administrative Support: Provide essential administrative support to the SVP of Global Marketing, including managing calendars, travel coordination, and preparing for global meetings, while ensuring seamless communication with global teams.

Bring your VIBE:

Bachelor’s degree in Marketing, Communications, or a related field.
1-2 years of experience in digital marketing, social media, or digital content creation, preferably within the music or entertainment industry.
Demonstrated experience in building digital audiences and creating impactful, fan-driven campaigns.
In-depth knowledge of pop culture, social media platforms, and digital content trends.
Proficiency in using data analytics tools (e.g., Spot On Track, Chart Metric) to inform marketing strategies.
Strong organizational skills with the ability to manage multiple tasks and shifting priorities in a fast-paced, digital environment.
A creative thinker who is passionate about global trends in music, entertainment, and digital communities.
Excellent communication and project management skills.

Perks Playlist:

Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

Variety of ways to prioritize much-needed time away from work including:
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$37,459 - $58,100

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

$37.5K - $58.1K/yr (Outscal est.)

$47.8K/yr avg.

Los Angeles, California, United States